Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during the first quarter of 2014.
Looking to shift more media executives' minds to digital from TV, Google says nearly one-fifth of those watching YouTube are watching less TV.
Mobile shopping is no longer the purview of Gen Y and Gen X, as boomers and seniors are increasingly incorporating mobile into their brick-and-mortar shopping behaviors.
Mobile devices will account for 50% of Google paid-search clicks by December 2015, according to Marin Software.
One of the surprising take-aways at Marketing Politics here was, that despite the hyper-focus on “digital” and “multi-screen,” TV remains far and away the most vital medium for political campaigns.
Freedom Communications is continuing its aggressive expansion with the launch of a new Spanish-language weekly newspaper for Southern California, Unidos en el Sur de California.