Benton RSS Feed

Coverage Type 

MARKETERS LOSE CONFIDENCE IN TV ADVERTISING
[SOURCE: AdAge, AUTHOR: Abbey Klaassen]
Yes, the sky is falling, chicken. Major brand advertisers responsible for $20 billion in ad spending are losing confidence in the effectiveness of TV advertising. More than three out of four advertisers -- 78% to be exact -- said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum. Almost 70% of advertisers believe DVRs and VOD will reduce or destroy the effectiveness of traditional 30-second commercials. Instead, they are looking at alternatives such as branded entertainment within TV programs (61%), TV program sponsorships (55%), interactive advertising during TV programs (48%), online video ads (45%) and product placement (44%). Additionally, 80% will spend more of their advertising budgets on Web advertising and 68% are looking into search engine marketing.
http://adage.com/news.cms?newsId=48381

* RIP 30-Second Spot?
http://www.broadcastingcable.com/article/CA6318182?display=Breaking+News

* TV Ads Losing Power, Survey Shows
http://online.wsj.com/article/SB114307625668605827.html?mod=todays_us_ma...


http://adage.com/news.cms?newsId=48381
Coverage Type 

COMCAST, TIME WARNER: WE SOUGHT NO ADELPHIA DEFERRAL
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Comcast and Time Warner have told the FCC's General Counsel that they have not asked the commission to "defer action" on their planned acquisition of Adelphia or "expressed a preference for a date by which they hope the proceeding will be resolved." The companies did say they had provided "periodic updates to the Commission on the status of the [Adelphia] bankruptcy process, the conclusion of which is a prerequisite to closing the Adelphia transactions." The letter was prompted by one to the general counsel by Media Access Project Monday asking GC Robert Feder to look into possible violations of ex parte rules. That MAP letter, in turn, stemmed from a press conference in which FCC Chairman Kevin Martin talked to reporters about a variety of subjects. MAP cited a number of press accounts, including B&C's (which it quoted), reporting that Chairman Martin "implied that he had been asked to defer action on the Adelphia matter at the request of certain parties." If so, said, MAP, that should have been disclosed it as an ex parte communication.

http://www.broadcastingcable.com/article/CA6318093?display=Breaking+News
* Comcast, TW: MAP Request ‘Reckless’
http://www.multichannel.com/article/CA6318098.html?display=Breaking+News


http://www.broadcastingcable.com/article/CA6318093?display=Breaking%20News
Coverage Type 

NEW MEDIA AND THE FUTURE OF PUBLIC SERVICE ADVERTISING: CASE STUDIES
[SOURCE: Kaiser Family Foundation]
The Kaiser Family Foundation released this collection of case studies on public education campaigns that use new media to help illustrate ways to incorporate new strategies into ongoing or new efforts at a forum on Tuesday, March 21, 2006, in Washington, D.C.
http://www.kff.org/entmedia/7469.cfm
http://www.kff.org/entmedia/upload/7469.pdf


New Media and the Future of Public Service Advertising

Benton's Communications-related Headlines For Thursday March 23, 2006

To view Benton's Headlines feed in your RSS=20
Aggregator, paste=20
http://www.benton.org/index.php?q=3Dtaxonomy/term/6/all/feed into your read=
er.

INTERNET/BROADBAND/TELECOM
Telcos to Suffer $36B VoIP Revenue Hit by 2010
Stevens "Hopes" for Telecom Bill By July
The Broadband War of 2006
Verizon Says Deregulation Ruling Won't Unravel MCI Concessions
Martin Gives Public Interest Safeguards a "Pocket Veto"
Another view of "net neutrality"
Nuts and Bolts of Net Discrimination: Encryption
Freeing Cities From Telco and Cable Monopolies
Panel Suggests Canada Ease Telecom Restrictions

CONTENT
WB Censors Its Own Drama for Fear of FCC Fines
Young People Turn to the Web for News
TV, filmmaking look like the Internet's next conquests in its
march toward world domination

QUICKLY -- Marketers Lose Confidence in TV=20
Advertising; Comcast, Time Warner: We Sought No=20
Adelphia Deferral; NAB Announces Board Election=20
Results; Magazines Grapple with School Library=20
Liquor Ad Ban; New Media and the Future of Public=20
Service Advertising; Texas arresting people in bars for being drunk

INTERNET/BROADBAND/TELECOM

TELECOS TO SUFFER $36 BILLION VOIP REVENUE HIT BY 2010
[SOURCE: Telecommunications Online, AUTHOR: Ken Wieland]
According to a new report from Juniper Research,=20
worldwide VoIP revenue is projected to reach an=20
annual US$18 billion by 2010. This growth will be=20
driven, says Juniper, by a combination of=20
replacing existing business circuit-switched=20
leased lines; the lower cost of calls; massive=20
growth in the Chinese telecom market; businesses=20
reaping the network efficiencies of putting voice=20
and data over one network; and, in the words of=20
the Juniper press release, "the realization that=20
integrating voice functionality into business=20
critical IT applications will improve business=20
productivity." Other projections that Juniper=20
throws into the business VoIP mix is that small=20
business broadband connections will reach 40=20
million lines by 2010 and that hosted VoIP=20
business revenue will reach US$7.6 billion. But=20
despite this new VoIP revenue stream, telcos will=20
still make a net loss in revenue -- courtesy of=20
VoIP=92s arrival -- to the tune of an annual US$36=20
billion. This loss, presumably, is largely down=20
to the fading away of telcos=92 more lucrative=20
leased line revenue, although Juniper does not=20
say so explicitly in its press statement. It does=20
add, though, that =91losses incurred by traditional=20
service providers will be exacerbated by the rise=20
of Internet telephony service providers and VoIP peering houses=92.
http://telecommagazine.com/newsglobe/article.asp?HH_ID=3DAR_1875

STEVENS "HOPES" FOR TELECOM BILL BY JULY
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Senate Commerce Committee Chairman Ted Stevens=20
(R-Alaska) says he is still hoping to get a=20
telecom-reform bill passed this year, not wanting=20
to have to start all over in 2007. Following a=20
speech to the Comptel annual convention in San=20
Diego Monday, Sen Stevens said, "This is the=20
second year of the Congress. If we don't get=20
something finished this year, we'll have to start=20
all over again in =9207. We=92re going to try very=20
hard to get this finished this year. Bills like=20
this take about a year to get to the point where=20
we are now. You have to have hearings. You have=20
to have meetings. You have to have discussions=20
with almost everyone involved, and under the=20
circumstances, we=92re at the place now where we=20
should be able to get the bill out of our=20
Committee before the middle of April. And I hope=20
we'll be able to get it passed and to the House=20
before June, and get it passed in July." (The=20
sound of campaign cash registers hummed in the background.)
http://www.broadcastingcable.com/article/CA6317825?display=3DBreaking+News
* Stevens Says Commerce Panel Deeply Divided Over 'Net Neutrality'
http://www.njtelecomupdate.com/lenya/telco/live/tb-PKMQ1142371107278.html

THE BROADBAND WAR OF 2006
[SOURCE: Fortune, AUTHOR: Justin Fox]
[Commentary] Say you run a telephone company.=20
You're spending billions to string superfast=20
Internet connections to American homes. Why=20
wouldn't you want to use those broadband pipes --=20
which your shareholders paid for -- to block=20
competitors, to sell services, to sign sweetheart=20
deals with content providers? Then again, say you=20
run a company that has prospered (or hopes to do=20
so) on the open-access Internet. Why wouldn't you=20
want to keep things that way, to prevent the=20
cable and telephone companies that dominate=20
high-speed Internet access from unleveling a=20
playing field that has seen such stupendous=20
innovation and wealth creation? That's the gist=20
of the net neutrality debate. The economics of=20
the debate are not as straightforward as they=20
first seem. If our hypothetical telco executive=20
got his way entirely, he'd strangle the very=20
Internet he hoped to profit from. And if the Web=20
exec got everything he wanted, the telcos might=20
not build the true broadband links (vs. the=20
moderately fast ones available now) needed to=20
unleash a new explosion of online creativity and=20
profit. It's a war, then, that we should hope nobody wins.
http://money.cnn.com/2006/03/21/technology/pluggedin_fortune/index.htm?s...
ion=3Dmoney_mostpopular

VERIZON SAYS DEREGULATION RULING WON'T UNRAVEL MCI CONCESSIONS
[SOURCE: Wall Street Journal, AUTHOR: Amy Schatz Amy.Schatz( at )wsj.com]
Verizon making clear its view on some=20
implications of a confusing move by the Federal=20
Communications Commission earlier this week, said=20
regulators' decision to deregulate broadband data=20
services it provides to large business customers=20
won't free it from conditions imposed when it=20
acquired MCI. Verizon also said the decision=20
won't eliminate its obligation to continue=20
payments to a fund that subsidizes phone services=20
for low-income and rural customers. Verizon also=20
said this week's decision has no impact on=20
conditions the FCC and Justice Department imposed=20
when it acquired MCI last year. Most of the=20
conditions required it to continue to lease=20
high-volume lines in some markets and limited the=20
price it could charge to some customers. Although=20
the relief provided by the FCC involves some of=20
the same lines, the merger conditions are a=20
separate obligation and aren't affected, said Ed=20
Shakin, assistant general counsel at Verizon.=20
"You can have independent obligations on the same services," he said.
http://online.wsj.com/article/SB114307368128605775.html?mod=3Dtodays_us_...
ketplace
(requires subscription)

FCC CHAIRMAN MARTIN GIVES PUBLIC INTEREST SAFEGUARDS A "POCKET VETO"
[SOURCE: Center for Digital Democracy]
[Commentary] In a quiet move full of implications=20
for the future openness of the Internet, the FCC=20
has granted Verizon relief from any common=20
carriage requirements in the company's broadband=20
offerings. But instead of conducting a full,=20
public inquiry into the issue, FCC Chairman Kevin=20
Martin elected simply to allow Verizon's petition=20
for forbearance from Title II (common carriage)=20
rules to expire without commission action,=20
effectively giving the company exactly what it=20
wanted. Chairman Martin apparently got what he=20
wanted, too, declaring in a joint statement with=20
Commissioner Deborah Taylor Tate that "promoting=20
broadband deployment is one of the highest=20
priorities of the FCC. To accomplish this goal,=20
the Commission seeks to establish a policy=20
environment that facilitates and encourages=20
broadband investment, allowing market forces to=20
deliver the benefits of broadband to=20
consumers.=85 This relief will enable Verizon to=20
have the flexibility to further deploy its=20
broadband services and fiber facilities without=20
overly burdensome regulations." Among those=20
allegedly burdensome regulations, Commissioner=20
Michael Copps pointed out in a spirited critique=20
of the commission's "inaction," are many of the=20
public interest safeguards that have long=20
governed telecommunications, including Universal=20
Service, privacy, disability access, consumer=20
rights, rural service, and interconnections with=20
other carriers and technologies. According to CDD=20
Executive Director Jeff Chester, "Instead of=20
protecting Internet users, consumers, and=20
citizens, Chairman Martin has further eroded the=20
public interest potential of digital=20
communications. He should resign. It's clear he=20
is more loyal to the interests of broadband=20
monopolist than the public at large."
http://www.democraticmedia.org/news/washingtonwatch/FCCVerizon.html
* Kevin Martin Is Dangerous to our Democracy=92s Health
http://www.democraticmedia.org/jcblog/?p=3D5

ANOTHER VIEW OF "NET NEUTRALITY"
[SOURCE: Skype Journal, AUTHOR: Hudson Barton]
[Commentary] Net Neutrality proponents sometime=20
make an analogy to a highway with a UPS truck and=20
a Wal-Mart truck where the UPS truck is serving a=20
public purpose while the Walmart truck is serving=20
a private purpose. Unfortunately, the analogy is=20
not helpful at all. It presupposes a world where=20
there are just a few trucks and one highway, and=20
I maintain it is exactly the world that the=20
proponents of "net neutrality" hope will develop.=20
It is a world of scarcity, controlled by a few=20
big telecoms, cablecos and ISPs. "Net neutrality"=20
is just a cover for the market protection that=20
these big companies will receive in exchange for=20
their commitment to a certain fairness doctrine.=20
As a result, Internet service will look=20
increasingly like a public utility. It does not=20
take a big company to be an Internet carrier any=20
more than it does to provide Internet content.=20
The current debate reveals the real intent of=20
"net neutrality" lobbyists... to destroy the very=20
competition that it purports to protect, to=20
reward the mediocre at the expense of the excellent.
http://www.skypejournal.com/blog/archives/2006/03/barton_another_view_of...
t_neutrality.php

NUTS AND BOLTS OF NET DISCRIMINATION: ENCRYPTION
[SOURCE: Freedom to Tinker, AUTHOR: Ed Felten]
[Commentary] Perhaps encryption can play a role=20
in the net neutrality debate. If users encrypt=20
their packets, the encrypted packets will all=20
look like gibberish to the ISP, so the ISP won't=20
be able to tell one type of packet from another.=20
This could force the ISP to handle all of the=20
user=92s packets in the same way. The ISP can still=20
penalize all of the user=92s packets, or it can=20
single out randomly chosen packets for special=20
treatment, but those are the only forms of=20
discrimination available to it. The user and the=20
ISP are playing an interesting game of chicken.=20
The ISP wants to discriminate against some of the=20
user=92s packets, but doesn't want to inconvenience=20
the user so badly that the user discontinues the=20
service (or demands a much lower price). The user=20
responds by making his packets indistinguishable=20
and daring the ISP to discriminate against all of=20
them. The ISP can back down, by easing off on=20
discrimination in order to keep the user happy --=20
or the ISP can call the user=92s bluff and hamper=20
all or most of the user=92s traffic. But the ISP=20
may have a different and more effective strategy.=20
If the ISP wants to hamper a particular=20
application, and there is a way to manipulate the=20
user=92s traffic that affects that application much=20
more than it does other applications, then the=20
ISP has a way to punish the targeted application.=20
So it turns out that even using encryption isn't=20
necessarily enough to shield a user from network=20
discrimination. Discrimination can work in subtle ways.
http://www.freedom-to-tinker.com/?p=3D995

FREEING CITIES FROM TELCO AND CABLE MONOPOLIES
[SOURCE: Government Technology, AUTHOR: John M.=20
Eger, San Diego State University]
[Commentary] Right now in state capitols across=20
America, legislation is being discussed or=20
enacted to prevent the municipality [from=20
playing] any role whatsoever in shaping its new=20
information infrastructure. Over 100 other=20
American cities have expressed the desire to=20
provide such municipal services. Their city=20
councils, their mayors, as well as their state=20
legislators have threatened them. They have been=20
told in no uncertain terms that the=20
telecommunications business belongs to the=20
private sector. Read that: the existing cable or=20
telecommunications firms. Most cities -- already=20
subsidized in some small way by a cable franchise=20
-- are not willing to make the investment and=20
possibly lose that subsidy. I'm convinced most,=20
however, are simply afraid to act in the face of=20
such state and local obstacles. We must find a=20
way to free the cities. The city traditionally=20
has been the center of all commerce and in the=20
wake of a global knowledge economy, it is the=20
cities who could be the incubators of creativity=20
and innovation which will be the hallmarks of our success in the future.
http://www.govtech.net/news/news.php?id=3D98812
* Municipal Wireless: Social Good or Private Gain?
http://choicelearning.blogspot.com/2006/03/municipal-wireless-social-goo...
r.html

PANEL SUGGESTS CANADA EASE TELECOM RESTRICTIONS
[SOURCE: New York Times, AUTHOR: Ian Austen]
A Canadian government panel has called for the=20
elimination of foreign ownership restrictions on=20
telecommunications companies as well as the=20
deregulation of telephone and Internet services.=20
The report by the Telecommunications Policy=20
Review Panel, released Wednesday, outlines a plan=20
for gradually reducing the limits on foreign=20
control of telephone companies, after an=20
examination of similar restrictions on Canadian=20
broadcasters and cable operators. The review=20
panel broadly adopted recommendations from=20
Telusthe dominant telephone company in western=20
Canada, and BCE, which is based in Montreal and=20
owns Bell Canada, for the elimination of price=20
regulation and other restrictions on telephone=20
companies. Many of the policies were originally=20
intended to increase competition in the=20
telecommunications market from new companies.=20
Although the panel recommends methods for=20
protecting consumers, including harsher penalties=20
for unfair competition, and the development of=20
Internet services in rural areas, Lawson A. W.=20
Hunter, BCE's chief corporate officer, said that=20
it largely reflected his industry's viewpoint.=20
"This report is very, very strong on that stuff," he said.
http://www.nytimes.com/2006/03/23/business/worldbusiness/23dereg.html?pa...
anted=3Dall
(requires registration)

CONTENT

WB CENSORS ITS OWN DRAMA FOR FEAR OF FCC FINES
[SOURCE: New York Times, AUTHOR: Bill Carter]
Concerned about the recent decision by the=20
Federal Communications Commission to fine=20
television networks for material deemed indecent,=20
the WB network will broadcast a new drama next=20
week that it has censored over the objections of=20
the program's creator. But first, the network=20
will offer the uncut version of the pilot episode=20
on its Web site, starting today =97 a further=20
example of the new strategies network television=20
may be pursuing, both to escape=20
government-imposed restrictions and to find=20
alternative ways of reaching viewers. It is the=20
first time a network has offered on another=20
outlet an uncut version of a program it has been=20
forced to censor. The show, "The Bedford=20
Diaries," was created by Tom Fontana, whose long=20
r=E9sum=E9 includes award-winning shows like "St.=20
Elsewhere" and "Homicide" for network television=20
and the far more graphic prison drama "Oz" for=20
HBO, a pay-cable channel with no content=20
restrictions. The pilot episode of "The Bedford=20
Diaries," which concerns a group of college=20
students attending a class on human sexuality,=20
had already been accepted by WB's standards=20
department. After the F.C.C. decision last week=20
to issue millions of dollars in fines against=20
broadcast stations, the network's chairman, Garth=20
Ancier, contacted Mr. Fontana and asked him to=20
edit a number of specific scenes out of the show,=20
including one that depicted two girls in a bar=20
kissing on a dare and another of a girl=20
unbuttoning her jeans. "I said no," Mr. Fontana=20
said in an interview Wednesday. "I told him I=20
found the ruling incomprehensible. He said the censor would do the edit."
http://www.nytimes.com/2006/03/23/arts/23bedf.html
(requires registration)

YOUNG PEOPLE TURN TO WEB FOR NEWS
[SOURCE: USAToday, AUTHOR: Peter Johnson]
A study released by the Pew Internet & American=20
Life project finds that for young people the=20
Internet has become the primary news source on=20
the average day. Within a =93high-powered=94 group of=20
Internet users =97 those who use broadband four or=20
more times a day =97 71% go online for news on an=20
average day, while 59% get news from local TV,=20
just over half from national TV and radio, and=20
about 40% from local newspapers. But especially=20
for the under-36 age group, the local newspaper,=20
local television and national TV newscasts play=20
lesser roles in their newsgathering, the study=20
finds. The study paints a bleak outlook for=20
traditional ink-on-paper newspapers. But it also=20
finds that younger readers =97 those under 36 who=20
are often written off as not interested in news =97=20
are being drawn into the news habit earlier=20
thanks to the appeal of the Internet. =93For many=20
of these young broadband users, the Internet is=20
their main course for news, and they don't always=20
eat their vegetables or order dessert in the form=20
of using other media,=94 says study author John=20
Horrigan. Though this may not come as news to=20
anyone under 35, the results have profound=20
ramifications for mainstream media outlets, which=20
need to integrate an online presence as quickly=20
as possible or risk alienating the next=20
generation of news consumers, Horrigan says.=20
=93Mainstream media need to search for the right=20
business model that integrates the online=20
experience into what they do,=94 Horrigan says.=20
=93We're seeing the beginnings of a significant=20
segment of the population having their daily=20
newsgathering habits formed by what they see on=20
the Internet.=94 This compares with just five years=20
ago, he says, when Pew researchers found that=20
high-speed users =93were using the Internet to fill=20
in their newsgathering habits. Now, it governs=20
where they go and what they do=94 to get news.
http://www.usatoday.com/printedition/life/20060323/d_mediamix23.art.htm
See --
* Online News: For many home broadband users, the=20
Internet is a primary news source
http://www.pewinternet.org/PPF/r/178/report_display.asp
* Pew: Web Users Still Unlikely to Pay for News
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_con...
t_id=3D1002234825

TV, FILMMAKING LOOK LIKE THE INTERNET'S NEXT=20
CONQUESTS IN ITS MARCH TOWARD WORLD DOMINATION
[SOURCE: San Francisco Chronicle, AUTHOR: Ellen Lee]
From the dangerous to the crude to the=20
endearingly cute, Internet television has become=20
the latest rage on the Web. Hordes of Internet=20
users are tuning into sites such as YouTube.com=20
and video.google.com, where they can watch, post=20
and share millions of pieces of video footage.=20
Some are even taken straight off television, such=20
as "Saturday Night Live's" skit of waif-like=20
actress Natalie Portman doing gangsta rap and=20
spewing bleeped-out obscenities. The video clips=20
demonstrate how the Internet is reshaping how we=20
get our television entertainment.
http://sfgate.com/cgi-bin/article.cgi?f=3D/c/a/2006/03/23/ONLINEVIDEO.TMP

QUICKLY

MARKETERS LOSE CONFIDENCE IN TV ADVERTISING
[SOURCE: AdAge, AUTHOR: Abbey Klaassen]
Yes, the sky is falling, chicken. Major brand=20
advertisers responsible for $20 billion in ad=20
spending are losing confidence in the=20
effectiveness of TV advertising. More than three=20
out of four advertisers -- 78% to be exact --=20
said they have less confidence today in the=20
effectiveness of TV advertising than they did two=20
years ago, according to a survey released at=20
today=92s Association of National Advertisers TV Ad=20
Forum. Almost 70% of advertisers believe DVRs and=20
VOD will reduce or destroy the effectiveness of=20
traditional 30-second commercials. Instead, they=20
are looking at alternatives such as branded=20
entertainment within TV programs (61%), TV=20
program sponsorships (55%), interactive=20
advertising during TV programs (48%), online=20
video ads (45%) and product placement (44%).=20
Additionally, 80% will spend more of their=20
advertising budgets on Web advertising and 68%=20
are looking into search engine marketing.
http://adage.com/news.cms?newsId=3D48381
* RIP 30-Second Spot?
http://www.broadcastingcable.com/article/CA6318182?display=3DBreaking+News
* TV Ads Losing Power, Survey Shows
http://online.wsj.com/article/SB114307625668605827.html?mod=3Dtodays_us_...
ketplace

COMCAST, TIME WARNER: WE SOUGHT NO ADELPHIA DEFERRAL
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Comcast and Time Warner have told the FCC's=20
General Counsel that they have not asked the=20
commission to "defer action" on their planned=20
acquisition of Adelphia or "expressed a=20
preference for a date by which they hope the=20
proceeding will be resolved." The companies did=20
say they had provided "periodic updates to the=20
Commission on the status of the [Adelphia]=20
bankruptcy process, the conclusion of which is a=20
prerequisite to closing the Adelphia=20
transactions." The letter was prompted by one to=20
the general counsel by Media Access Project=20
Monday asking GC Robert Feder to look into=20
possible violations of ex parte rules. That MAP=20
letter, in turn, stemmed from a press conference=20
in which FCC Chairman Kevin Martin talked to=20
reporters about a variety of subjects. MAP cited=20
a number of press accounts, including B&C's=20
(which it quoted), reporting that Chairman Martin=20
"implied that he had been asked to defer action=20
on the Adelphia matter at the request of certain=20
parties." If so, said, MAP, that should have been=20
disclosed it as an ex parte communication.
http://www.broadcastingcable.com/article/CA6318093?display=3DBreaking+News
* Comcast, TW: MAP Request =91Reckless=92
http://www.multichannel.com/article/CA6318098.html?display=3DBreaking+News

NAB ANNOUNCES BOARD ELECTION RESULTS
[SOURCE: National Association of Broadcasters press release]
The NAB announced the results of the 2006 NAB=20
Board of Directors election. The two-year terms=20
of the newly elected board members will begin at=20
the June 2006 Board meeting. The TV Board=20
includes David Barrett, president/CEO=20
Hearst-Argyle Television; Lynn Beall, senior VP,=20
Gannett Broadcasting, KSDK St. Louis; Elizabeth=20
Murphy Burns, president, Morgan Murphy Stations,=20
Duluth, Minn.; William B. Peterson, senior VP, TV=20
Station Group, The E. W. Scripps Company,=20
Cincinnati; Doreen Wade, president, Freedom=20
Broadcasting; West Palm Beach, Fla.; and James=20
Yager, CEO, Barrington Broadcasting Co., South Barrington, IL.
http://www.nab.org/newsroom/pressrel/releases/032206_boardresults.htm
http://www.broadcastingcable.com/article/CA6318096?display=3DBreaking+News

MAGAZINES GRAPPLE WITH SCHOOL LIBRARY LIQUOR AD BAN
[SOURCE: AdAge, AUTHOR: Ira Teinowitz and Nat Ives]
The liquor industry is toughening some of its ad=20
standards for magazines, recommending that=20
spirits makers should cease running ads on the=20
back and inside covers as of July 1 in millions=20
of copies of five major titles, including Time=20
and Newsweek, unless the publishers can figure=20
out a way to send thousands of school-library editions without those ads.
http://adage.com/news.cms?newsId=3D48367

NEW MEDIA AND THE FUTURE OF PUBLIC SERVICE ADVERTISING: CASE STUDIES
[SOURCE: Kaiser Family Foundation]
The Kaiser Family Foundation released this=20
collection of case studies on public education=20
campaigns that use new media to help illustrate=20
ways to incorporate new strategies into ongoing=20
or new efforts at a forum on Tuesday, March 21, 2006, in Washington, D.C.
http://www.kff.org/entmedia/7469.cfm
http://www.kff.org/entmedia/upload/7469.pdf

TEXAS ARRESTING PEOPLE IN BARS FOR BEING DRUNK
Really, I don't make this stuff up.
http://today.reuters.com/news/newsArticle.aspx?type=3DdomesticNews&storyID=
=3D2006-03-22T230438Z_01_N22388344_RTRUKOC_0_US-BARS.xml&archived=3DFalse
--------------------------------------------------------------
For upcoming media policy events, see http://www.benton.org
Communications-related Headlines is a free online=20
news summary service provided by the Benton=20
Foundation (www.benton.org). Posted Monday=20
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An open convening at the Berkman Center for Internet & Society at Harvard Law School.

May 12-13 2006

Summary
Traditional public media - public broadcasting, cable access television, etc - face a unique opportunity to embrace new participatory web-based media models - podcasting, video blogs, social software, etc - and create a stronger and more vital public service.

Background
This convening builds on related conversations taking place over this past year in the public broadcasting, technology, policy, and foundation communities. In particular, the Ford Foundation has recently launched a 5-year $50M initiative titled “Strengthening Public Media: Global Perspectives in a Digital Age”. The Center for Social Media at American University has started a “Future of Public Media” program. The Center for Digital Democracy has held a series of public media ‘caucuses’ around the country. Strategic discussions have been held between public broadcasting executives and technologists, entrepreneurs, and citizen media makers. The first Open Source Media Developers Summit took place in November 2005 at New York University. The Integrated Media Association tackled these topics in Seattle at the annaul gathering for public broadcasters. The Berkman Center has fostered related several projects and discussions, including Global Voices, the Public Radio Exchange, Radio Open Source, the Digital Media Project, and the forthcoming Citizen Media Center from Dan Gillmor.

Goal
The goal of this convening is threefold: 1) to create an opportunity for interaction between active participants in traditional public media and participatory web-based efforts; 2) to showcase and discuss the latest projects and models emerging faster than anyone can keep track of; and 3) to cultivate a shared understanding of the potential and meaning of a renewed public media role.

Day two of the convening will be the second Open Media Developers Summit, focusing on technology through open discussions and demos.

Discussion Topics

What's happening: what are some successful or provocative examples of broadcasters incorporating participatory efforts into their work right now? How are the emerging web-only media organizatios approaching this?

How to reinvent the space: How do we take advantage of the strengths of the existing services – that is the trust of public broadcasting brand, the participatory aspect of citizen media – in creating public media space? How do we moderate or curate? What is the 'community' dimension in new media models?

Sustainability: – what's the business model, how are spaces that are now creating original material maintained? What potential is there for revenue models?
Law and Policy: What are the most pressing and relevant legal issues in the intersection of the changing role of traditional public broadcasting, and the creation and growth of public participation media?
(i) Telecom regulation (network neutrality, innovation, competition)
(ii) Broadcast regulation (public interest, localism, universalism, diversity, spectrum space)
(iii)IP and Copyright law (rights and licensing)
(iv) Liability (stations are legally responsible for every piece of content they deliver)

Elements
In addition to presentations and discussions of the topics at hand, we intend to incorporate media presentations (screenings of video, film, audio, web), demos of new tools and models, and a gathering of engineers and technologists meeting together to discuss their work down to the code level.

Open Media Developers Summit II We will use the second day of the convening for the Open Media Developers Summit. The first one took place at NYU in October, 2005, and this convening provides an opportunity for a second meeting of this group in the context of the larger conversation.

Schedule
Thursday evening: dinner and hanging out for early-comers and speakers

Friday: main day 9-5 pm with 3-5 panels, short presentations, a few demos and media clips throughout, and plenty of break time for hallway conversations. 5-7 pm reception and curated demo session with 8-12 project demos. Birds of a Feather dinners in the evening.

Saturday: Open Source Media Developers Summit II. Largely self-organized day, breakout groups around topics of interest, more demos.

Organizers
This is a collaborative project of the Berkman Center for Internet & Society at Harvard Law School along with the Center for Social Media at American University, New York University's Interactive Telecommunications Program, the Project for Open Source Media, and the Center for Citizen Media.

The convening planning is led by Jake Shapiro, Susie Lindsay, Tim Halle, Shawn Van Every, Dan Gillmor, and Pat Aufderheide.

http://www.beyondbroadcast.net/wiki/index.php?title=Main_Page

Coverage Type 

From _At SBC, It's All About "Scale and Scope"_ (BusinessWeek 11/7/05)
How concerned are you about Internet upstarts like Google, MSN, Vonage, and others?
How do you think they're going to get to customers? Through a broadband pipe. Cable companies have them. We have them. Now what they would like to do is use my pipes free, but I ain't going to let them do that because we have spent this capital and we have to have a return on it. So there's going to have to be some mechanism for these people who use these pipes to pay for the portion they're using. Why should they be allowed to use my pipes?

The Internet can't be free in that sense, because we and the cable companies have made an investment and for a Google or Yahoo! or Vonage or anybody to expect to use these pipes [for] free is nuts!

Also from that interview...
Is it a possibility that SBC would acquire BellSouth?
It sure would be nice, but it doesn't have much chance of happening because of market power, size, etc. I think it would be real hard to do. I don't think the regulators would let that happen, in my judgment.


http://www.benton.org/index.php?q=node/1828
Coverage Type 

AT&T CHIEF, FCC CHAIR CLARIFY ON NET NEUTRALITY
[SOURCE: C-Net|News.com, AUTHOR: Marguerite Reardon]
Edward Whitacre, whose comments initially ignited the debate over whether new laws were needed to preserve network neutrality, said here on Tuesday that fears his company and other big network providers would block traffic on their networks are overblown. "Any provider that blocks access to content is inviting customers to find another provider," he said. "And that's just bad business." "AT&T will not block or degrade traffic, period," he said. "And we won't change (our position) no matter what sky-is-falling rhetoric you hear. Markets work best when consumers have choices." FCC Chairman Kevin Martin said that he believes the FCC's existing principles are sufficient to address problems that may arise should network operators block traffic. "I think the FCC has authority to act," he said. "And it has done so in the past." Chairman Martin also said he supports the right for network operators to differentiate their networks and prioritize traffic on their networks. "We need to make sure we have a regulatory environment (in which network operators) can invest in the network and can recoup their costs," he said.
http://news.com.com/AT38T+chief,+FCC+chair+clarify+on+Net+neutrality/210...

* FCC Chair Says Commission Has Authority To Enforce Net Neutrality
http://www.informationweek.com/story/showArticle.jhtml?articleID=1837016...

* AT&T Dismisses BellSouth Merger Critics
[SOURCE: Associated Press, AUTHOR: Peter Svensson]
Ed Whitacre Jr., the chief executive of AT&T, dismissed critics who say its planned merger with BellSouth Corp. will form a near-monopoly for Internet access and give it the clout to dictate terms to Web sites if they want to remain reachable. Whitacre said some have turned AT&T's acquisition of BellSouth, valued at $67 billion when announced two weeks ago, into a "referendum" on net neutrality. SBC Communications pledged last year to uphold the principles of net neutrality until 2007 as a condition of its acquisition of AT&T Corp. The merged company took the name AT&T. Analysts have noted that AT&T will likely have to extend that pledge for two more years to gain approval for the acquisition of BellSouth, which is expected to close next year. That would delay resolution of the issue until 2009.
http://www.the-dispatch.com/apps/pbcs.dll/article?AID=/20060321/APF/6032...

* Disney's Iger: No Net Neutrality Laws Needed
http://www.governmententerprise.com/news/showArticle.jhtml?articleId=183...


AT&T Chief, FCC Chair Clarify on Net Neutrality
Coverage Type 

FCC EYES PROGRAM ACCESS FOR NEW ENTRANTS
[SOURCE: Reuters, AUTHOR: Jeremy Pelofsky]
FCC Chairman Kevin Martin said Tuesday that the Commission should encourage competition for TV viewers by ensuring that telephone companies entering the business can buy access to programming. Verizon on Tuesday asked the FCC for help in securing popular sports programming from Cablevision Systems subsidiary Rainbow Media Holdings. Rainbow Media controls the Madison Square Garden Network, Fox Sports New York and Fox Sports New England. Chairman Martin declined to comment on Verizon's complaint that Rainbow was refusing to negotiate access terms, but did say access to programming was vital to competition. "Certainly having access to content is another very important part of being able to have another competitor in video space," Martin said at a conference of telecommunications providers. "I think trying to make sure that we're doing all we can to increase competition for the people trying to deliver consumers television services is critical," he said. "The commission will continue to work on that." The FCC chairman also said on Tuesday he hoped the FCC would act this year to review whether cities and towns are unnecessarily delaying or blocking new video providers from obtaining the necessary licenses to offer service, known as franchises.
http://today.reuters.com/news/newsArticle.aspx?type=technologyNews&story...

* Verizon Files FCC Complaint Against Cablevision
Verizon has filed a program access complaint with the FCC to try and force Cablevision to negotiate a carriage agreement so that Verizon's FiOS TV multichannel video service can carry what it says are various Cablevision-controlled sports channels in New York and New England.
http://www.broadcastingcable.com/article/CA6317390?display=Breaking+News



Coverage Type 

TELCO/CABLE WAR HEATING UP
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
At the Cable Television Public Affairs Association Forum in Washington, National Cable & Telecommunications Association President Kyle McSlarrow, referring to some of the negative TV ads that he said the telcos were spending $2 million a week on, said, "There's an easy way and a hard way. If they want to do knife fights, I can do knife fights." He would "much prefer" to work it out in a more positive way (he said later he "probably should not have used" the "knife" phrase). That said, he also added that "you'll see some negative ads" from the cable side as well. The current battleground is Congress' rewrite of the 1996 Telecommunications Act, which is expected to include video franchise reform that will ease telcos' entry into video service as a way also to speed the rollout of broadband (high-speed Internet service) nationwide, and to provide additional price and service competition to cable. McSlarrow says NCTA favors franchise reform as well, so long as it applies to both cable and telcos equitably. He would give no specifics, by McSlarrow said he saw some progress with House Commerce Committee Chairman Joe Barton (R-Tex.) in leavening some of the more problematic issues in a proposed video franchising bill, which McSlarrow does not feel is equitable, and has in fact called "a "huge step backwards in the wrong direction."
http://www.broadcastingcable.com/article/CA6317527?display=Breaking+News

* Verizon Files FCC Complaint Against Cablevision
Verizon has filed a program access complaint with the FCC to try and force Cablevision to negotiate a carriage agreement so that Verizon's FiOS TV multichannel video service can carry what it says are various Cablevision-controlled sports channels in New York and New England.
http://www.broadcastingcable.com/article/CA6317390?display=Breaking+News


http://www.broadcastingcable.com/article/CA6317527?display=Breaking%20News
Coverage Type 

WHITACRE: CABLE PRICE HIKES OVER
[SOURCE: Multichannel News, AUTHOR: Tom Steinert-Threlkeld]
AT&T said it expects that cable-television companies “almost certainly” will not be able to raise prices once it enters the market with its infinite-channel television service. That service -- which relies on Internet communication protocols and is scheduled to reach 18 million households over the next two years -- “will change the game for consumers,” chairman and CEO Ed Whitacre said Tuesday at the TelecomNEXT conference. “For one thing, it will offer a better video service than today’s cable -- more features, more functionality, more capability,” Whitacre said. “For another, it will almost certainly result in lower prices by cable television. And that is an experience few people have enjoyed.” Since 2000, the average price of telephone services in this country has dropped 22%, Whitacre said, adding that by contrast, cable rates increased 32%. “That’s about to change,” he said.
http://www.multichannel.com/article/CA6317613.html?display=Breaking+News


http://www.multichannel.com/article/CA6317613.html?display=Breaking%20News