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U.S. food companies are reaching children by embedding their products in simple and enticing games for touch-screen phones and tablets. The new medium is far cheaper than Saturday morning TV commercials and could prove as effective. The mobile games demonstrate how new technology is changing U.S. commerce, drawing tighter bonds between marketers and young consumers. "The apps are certainly targeted at kids," said Melinda Champion, vice president of marketing at J&J Snack Foods Corp. in New Jersey, which makes SuperPretzel and Icee drinks. "If you get the kids saying, 'Mom, I would love a SuperPretzel,' mom will often buy it for them."
Child's Play: Food Makers Hook Kids on Mobile Games
[Commentary] The savings claimed by government agencies and vendors of health information technology are little more than hype.
With a few isolated exceptions, the preponderance of evidence shows that the systems had not improved health or saved money. In short, the most rigorous studies to date contradict the widely broadcast claims that the national investment in health IT—some $1 trillion will be spent, by our estimate—will pay off in reducing medical costs. Those studies that do claim savings rarely include the full cost of installation, training and maintenance—a large chunk of that trillion dollars—for the nation's nearly 6,000 hospitals and more than 600,000 physicians. But by the time these health-care providers find out that the promised cost savings are an illusion, it will be too late. Having spent hundreds of millions on the technology, they won't be able to afford to throw it out like a defective toaster. We fully share the hope that health IT will achieve the promised cost and quality benefits.
As applied researchers and evaluators, we actively work to realize both goals. But this will require an accurate appraisal of the technology's successes and failures, not a mixture of cheerleading and financial pressure by government agencies based on unsubstantiated promises.
A Major Glitch for Digitized Health-Care Records
The widespread use of home Wi-Fi networks could undercut efforts to increase broadband speeds. While such networks give people a wireless connection to the Web, they significantly reduce the speed available. Most customers get little more than 50% of the capacity promised by their Wi-Fi routers, says Dr. Alex Hills, a professor of electrical and computer engineering at Carnegie Mellon University who built the first big Wi-Fi network. That speed is further slowed if multiple people try to use a network, he says. When Internet service providers "talk about these gig-per-second speeds, it's more for marketing purposes," says Dr. Paul Liao, a former chief executive of CableLabs, a nonprofit technological research consortium of cable operators. "Nobody probably can get a gigabit per second…unless you connect directly to the router or the modem."
Why Wi-Fi Is Often So Slow
Time Warner Cable is planning to sell its entire 7.8% stake in struggling mobile-broadband provider Clearwire.
The cable company notified other major Clearwire investors, which have an option to buy part or all of the stake, of the move and disclosed its intention in a regulatory filing on Sept 14. Clearwire, which is intertwined with network partner and largest shareholder Sprint Nextel, is overhauling its network and seeking partnerships or asset sales to raise cash. For Time Warner Cable, the sale comes as cable operators, once interested in entering the wireless business, have changed course and are largely shedding their airwave licenses. Time Warner Cable paid $550 million for the Clearwire stake in 2008, but its 46.4 million shares would be worth only about $73.3 million at current prices.
Time Warner Cable to Sell Its Clearwire Stake
Thanks to the ubiquity of smartphones, it is anyone's guess how consumers will pay merchants in five years' time. What is clear: As habits shift, big businesses will be at risk. For example, iPads and iPod Touches already are becoming popular alternatives to cash registers and credit-card swipe machines.
Mobile Devices Hit Retail Pay Dirt
For the telecom world, the biggest lesson of the GOP convention wasn’t political — it was that a nationwide interoperable broadband network could actually work.
The convention in Tampa (FL) marked the first time law enforcement personnel were able to use the type of system envisioned by policymakers since the Sept. 11 attacks highlighted critical weaknesses in first-responder communications. Vendors and public safety officials hope the lessons can be applied nationwide. The communications system used during the convention, which relied on several vendors and often used off-the-shelf technology, allowed coordination for the public safety network over some 15 jurisdictions, all for a high-profile event that had the added complication of a passing hurricane.
Public-safety network gets trial run at Republican convention
Sprint Nextel is racing to build a complicated new coast-to-coast cellphone network. The carrier could move faster if it weren't for the birds.
It turns out the same towers Sprint is rigging with high-speed wireless technology to compete with Verizon Wireless and AT&T are a favorite nesting spot for ospreys. The big fish-eating raptors favor high perches with a clear approach—exactly what network engineers look for when putting up cellular sites. Throw in a flat top surrounded by railings, a typical design for cell towers, and you've got what looks like "nirvana to an osprey," said Eric Stiles, head of the New Jersey Audubon Society.
Unflappable Raptor Puts Cellphone Carriers on Hold
After years spent trying to shield students from online bullying by their peers, schools are beginning to crack down on Internet postings that disparage teachers.
Schools elsewhere in the U.S. have punished the occasional tweeter who hurls an insult at a teacher, but North Carolina has taken it a step further, making it a crime for students to post statements via the Internet that "intimidate or torment" faculty. Students convicted under the law could be guilty of a misdemeanor and punished with fines of as much as $1,000 and/or probation. The move is one of the most aggressive yet by states to police students' online activities. While officials have long had the ability to regulate student speech at school, the threat of cyberbullying teachers, which typically occurs off-campus, has prompted efforts to restrain students' use of the Internet on their own time.
Teachers Fight Online Slams
Settling into their seats for Rosh Hashana service, the twentysomethings instinctively reached for their cellphones to turn them off, anticipating an admonition they hear often at synagogue. Then they looked up at the white screen behind the rabbi: Pray. Write. Text. And text they did for nearly 90 minutes, sending out regrets, goals, musings and blissful thoughts, all anonymously for everyone to see. “Let’s see some texting, guys,” Rabbi Amy L. Morrison told the group. “Take those phones out.” What do you need to let go of, she asked the congregants, in order to be “fully present”? Hunched over their phones, they let loose their words and watched them scroll into view: Past mistakes. Shyness. Anger. Fear of failure. Self-pity. Ego. Doubt. Control.
For Young Jews, a Service Says, ‘Please, Do Text’
The German government agency overseeing IT safety is warning of a security breach in Microsoft's Internet Explorer and recommending people use other browsers until the problem is fixed. The browser's "weak point is already being used for targeted attacks," the Federal Office for Information Security warned, adding that the code behind the attack is freely available online and might therefore spread rapidly. The browser is used by hundreds of millions of consumers and workers around the world.
German watchdog warns of Internet Explorer breach