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Alongside the legitimate excitement about how the Netflix-produced, online-only dramatic series House of Cards might change how we consume TV shows, there’s been a minor hubbub about the big data behind the streaming service’s original production.
In a November article, Wired detailed how Netflix mined its customers’ viewing habits to settle on the perfect and profitable recipe for House of Cards: political intrigue delivered with a mellifluous southern drawl, Kevin Spacey in the lead and David Fincher directing. “We know what people watch on Netflix and we’re able with a high degree of confidence to understand how big a likely audience is for a given show based on people’s viewing habits,” Netflix told Wired. “We want to continue to have something for everybody. But as time goes on, we get better at selecting what that something for everybody is that gets high engagement.” As insights from data mining goes, this isn’t much of a jaw dropper. So what can government learn from House of Cards? One big lesson is that data, once it exists, can help turn the corner between an educated guess and an information-driven decision. Government research agencies have increasingly focused on creating, gathering and organizing data to build platforms that non-government scientists can use to develop research and products in addition to doing their own research. GSA’s new media office has also been beating the drum on collecting analytics from agencies’ social media profiles so they can shift from giving citizens what officials think they want to giving them what data proves they want. But a second lesson might be that good data can’t be the only ingredient. You also need good raw ingredients and smart analysts to give it value.
What Government Can Learn from “House of Cards”
President Barack Obama called the We the People website “a direct line to the White House on the issues and concerns that matter most” to citizens when it went online in September 2011.
Anyone can launch a petition on the site and promote it through social media. The White House pledged to respond formally to petitions that receive more than 25,000 signatures. It increased the threshold to 100,000 signatures in January. We the People is basically about broadcasting two messages to the world. A citizen makes one statement when she writes up her petition. If that petition reaches the threshold of 100,000 signatures, someone in government will pen a response. That closes the loop. Everyone else only has the choice of signing onto the original petitioner’s statement or passing it by. Instead of writing a blanket reply to the secession petitions, says Harvard University professor Archon Fung, the White House could have invited a delegation of secessionists for a chat with Administration officials. Through deliberation, he says, the group might have come up with some less fundamental conciliation the White House could make. At the very least, it would have shown the White House is seriously listening to their concerns. One of the chief barriers to civic discourse, Fung says, is that the more politically charged an environment is, the more likely people are to descend into hostility and refuse to compromise. Simply because it was built and promoted by the White House, We the People is bound to draw a heated crowd, Fung says.
When The People Speak Is Anyone Listening?
In the new century, the old wired phone seems to have less relevance than ever. More than a third of U.S. homes now have only cellphones. CenturyLink, Minnesota's largest telephone company, is acutely aware of this trend.
In the third quarter of 2012 alone, CenturyLink's operating revenue dropped $25 million, mainly because of the continuing loss of individual telephone lines, the company said in government filings. While declining revenue from traditional phone service has plagued CenturyLink and other traditional telephone companies for several years, CenturyLink's vulnerability increased when it acquired the Twin Cities' largest phone company, Denver-based Qwest Communications, nearly two years ago. To combat the problem, CenturyLink has sought to bolster revenue through diversification into business services such as cloud computing. But so far that hasn't made up for all the revenue loss in its traditional phone business.
CenturyLink is in a race against time and technology
The New Hampshire Public Utilities Commission on Jan. 29 approved a proposal by FairPoint Communications to use $2.8 million in service quality penalties incurred in 2009 and 2010 to expand high-speed Internet to under-served parts of the state.
As part of the agreement, the company will invest an additional $500,000, bringing the value of the project to $3.3 million. That's enough to bring broadband Internet to 2,500 homes, business or schools throughout the state that now only have access to much slower and less-reliable Internet connections, according to a company spokesperson. FairPoint incurred the penalties for problems that arose when telephone and Internet service in the state was transferred from Verizon. The penalties were based on such measures as how long it took for a customer to get an answer at a call center; how long it took to get dial tone installed; how long it took to get a problem fixed; and how many network problems were reported per 100 access lines.
FairPoint to use $2.8 million penalty to fund more NH broadband
Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country. And new findings from the Pew Research Center’s Internet & American Life Project indicate there is considerable fluidity in the Facebook user population:
- 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
- 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.
- 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.
Coming and Going on Facebook
The Federal Communications Commission released an updated version of the Longley-Rice model and TVStudy software it will use to calculate TV station coverage areas and interference as it repacks TV stations into smaller spectrum quarters after the FCC's incentive auctions.
FCC Releases Update of Methodology for Repacking TV Stations Commission Releases Supplement to the Incentive Auction Rules Option and Discussion Paper (FCC)
[Commentary] “House of Cards” may not be the best show on television, but it is in the same league as the best shows, and that makes all the difference. The series, about a scheming Congressman, is basically “The West Wing” meets “Breaking Bad,” with a healthy dose of Shakespeare—particularly, as Ian Crouch wrote, “Richard III.” It’s a typical product of our current golden age of television—dark, expertly directed and acted, and about five times better than the average Hollywood film. “House of Cards” was produced by Netflix, and the New York Times, Wired, and others have written about the company’s panache, especially its decision to release thirteen episodes in one day, all of which could be downloaded and watched by anyone with a computer or an Internet-connected TV. But that misses what makes “House of Cards” a significant moment in media history. An Internet firm like Netflix producing first-rate content takes us across a psychological line. If Netflix succeeds as a producer, other companies will follow and start taking market share.
“House of Cards” and the Decline of Cable
Higher costs at ESPN and lower DVD sales resulted in a 6 percent decline in quarterly profit at Disney. But Disney’s video game and Web unit finally swung to the black and the conglomerate steered attention toward potential future growth fueled by the “Star Wars” franchise. ESPN had a significant impact on Disney’s quarter, with programming expenses increasing for football and basketball. Those costs held back results for Disney’s media networks unit, which houses the cable sports behemoth; operating income there increased a tepid 2 percent, to $1.21 billion. The growth came from Disney Channel, ABC Family and higher ad sales at the ABC broadcast network. Interactive media, a business unit that includes video games and Disney.com, swung to an operating profit of $9 million after 16 consecutive quarters of losses. The company cited growth from Disney-branded cellphones in Japan as part of the reason.
Costs at ESPN Depress Disney Profits Disney's Q1 earnings drop as ESPN pays more for sports (Reuters)
[Commentary] CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi.
Please pause and read that sentence again. I am shocked that CBS would ban a spot for being too competitive. But I’m even more shocked that the advertising world isn’t up in arms about it. CBS is protecting its relationship with Coke and Pepsi. Those two brands spend big bucks on the Super Bowl and on the network, in general. I get it. But all CBS would have to do, if Coke and Pepsi put the pressure on, is say, “Hey, we’re just the unbiased middle man here. It’s not up to us what competitors of yours say about you.” There’s no need for the medium to have a say in the message.
CBS Bans SodaStream Ad. Where's The Outrage?
Secretary of Energy Steven Chu announced he would be departing the Obama Administration. The news had been expected for some time, but Sec Chu waited until after several other prominent members of the Administration announced they would not be back. Sec Chu brought a rare combination of scientific and administrative expertise to the cabinet. A Nobel Laureate in Physics, Sec Chu may have been unique in that he published a research paper in the high-profile journal Nature while serving as Secretary of Energy. He ran the Department of Energy's (DOE) Lawrence Berkeley Lab for several years before stepping up to head the department; he then found an unusual opportunity while he led—$26 billion of the recovery act was specifically dedicated to the DOE. Sec Chu is proud of the innovation he fostered at the DOE.
Steve Chu says goodbye to the Department of Energy