Seniors intro
Americans who are older, less educated, and the poorest are least likely to use computers or access the Internet. In order to address this divide, the Benton Foundation and <a href="http://www.seniorserviceamerica.org/site/index.html">Senior Service America, Inc</a>. (SSAI) are exploring a potential digital literacy campaign that targets older adults. Benton and SSAI are developing partnerships for this campaign with community foundations and regional organizations. SSAI also is monitoring different hardware and application preferences among seniors. Benton will share findings with the Federal Communications Commission (FCC) as the agency modernizes its Lifeline program. Currently, the program makes telephone service more affordable for low-income consumers. The FCC is considering how the program can be updated to broadband service more affordable and adopted by low-income consumers.
As an initial step in these efforts, we are focused on implementing pilot projects that combine elements of the SSAI's <a href="http://www.seniorserviceamerica.org/site/digital-inclusion-initiative/">... Inclusion Initiative</a> (e.g., peer coaches assisting other seniors learn the computer) and new “Taste of the Internet” sessions aimed at the 44 percent of seniors age 65+ who are not Internet users. The one-on-one tasting sessions will use in-house PCs, laptops and iPads. We will document why they have not been Internet users (e.g., computer anxiety, perceived irrelevance of the Internet) and if the tasting session changed their mind opinions about computers (and why).
Benton and SSAI believe that addressing this digital divide will help older Americans become more integrated with family and friends, feel more empowered, and enjoy better physical and mental health.