NAD Supports Charter Regarding “Unlimited” Spectrum Data Claims

Several of Charter Communications’ website advertising claims of its Spectrum Mobile “Unlimited” and “Unlimited Plus” wireless data plans are being supported by BBB National Programs’ National Advertising Division (NAD). NAD’s finding, which was announced today, came after an initial challenge of those claims by Verizon. The express and implied claims that were challenged indicated that the Spectrum Mobile plans featured “Unlimited talk, text, and data,” which let customers “use all the data you want.” NAD stated that this advertising communicates the idea that the plans’ subscribers could “consistently engage in typical online activities” without any regard to data consumption. NAD found the challenged claims to be substantiated, but it also recommended that Charter disclose high-speed data limitations “in close proximity” to its “Unlimited” claims in its Spectrum Mobile website advertising.