Advertising

The U.S. District Court for the Eastern District of Virginia unsealed a ruling that Google must allow its ad technology to work with rival products and share more data with customers to weaken the company’s dominance in online marketing, effectively ensuring that the tech titan’s business will continue largely unscathed. Judge Leonie M. Brinkema found that Google broke the law to protect its control over technology that places ads on pages across the web.

TikTok has rejected ads from Meta that call on TikTok and other tech platforms to join Meta in settling with U.S.

Texas Senate nominee Ken Paxton recently released a realistic 

Attorneys representing the state of New Mexico told jurors that targeted political ads, attempting to lower Democratic turnout during the 2016 election, used Facebook data sold to a political consulting firm, during opening statements in a trial over the platform’s data protections. In court documents, the state argues Facebook failed to alert or protect

A federal judge ruled that Google must make changes to address its advertising technology monopoly but would not need to break up that business, as the company staved off the most extreme measures to curb its power. Judge Leonie M. Brinkema, who sits on the U.S.

The Federal Trade Commission filed a lawsuit against Amazon.com alleging that the e-commerce giant manipulated prices businesses paid to advertise on its retail platform, reaping tens of billions of dollars for itself over seven years.

AT&T has filed a lawsuit claiming that Charter Communications misleads consumers with its “fiber-powered” advertising.

Meta is intensifying its public pressure campaign on TikTok and YouTube, running full-page advertisements in top newspapers across the US demanding its

In the final stretch of a national election, this Federal Communications Commission is unleashing a flood of coordinated campaign money into broadcast advertising, just as the Supreme Court has cleared the way for unlimited coordinated spending between parties and candidates. This unprecedented, last-minute decision gives the biggest political spenders an even bigger advantage over everyone else by expanding the candidate-only discount established by law to joint fundraising and party committees, an advantage that will make it hard for anyone else to catch up before Election Day.

A tiny snippet of user-generated text as short as 13 words long is often enough to manipulate the AI agents that power tools like ChatGPT and Google’s AI search, new research shows. The study suggests that it is trivially easy for brands to inject promotional content on sites like Reddit, Quora, and Wikipedia with the end goal of poisoning or manipulating the output of AI tools.