Five Lessons on Marketing Your Digital Navigator Program from the National Digital Navigator Corps

A well-planned program is only effective if people are aware of it, highlighting the crucial role that marketing and outreach play in the success of your digital navigator program. Shannon O’Brien, a digital navigator with the National Digital Navigator Corps from Washington State University – Grays Harbor Extension, was “surprised at how much program development and marketing were needed when starting out. People should understand that this is a big part of their job.” Whether a digital navigator like Shannon is responsible for marketing or if other staff handle it, experience shows it’s a vital investment for a successful program. Five key takeaways from the NDNC that can help you build a strong marketing plan:

1. Know Where to Meet Your Audience
2. Use Accessible Language
3. Use Templates for Consistency
4. Make Swag Useful
5. Think Outside the Advertising Box