Sara Fischer
DOJ and FBI member crash digital ad conference circuit
A member of the Justice Department's criminal division and a special agent with the FBI attended Rubicon Project's digital advertising conference, Executive Exchange to speak about the future of ad fraud and crime. FBI Special Agent Evelina Aslanyan spoke at the off-the-record event to high-level executives in the advertising industry about how ad fraud represents a whole new world of crime for publishers and consumers. Alexander Mindlin, an assistant U.S. Attorney General at the DOJ's criminal division, was also in attendance.
Big tech red flags continue to be ignored
Researcher and technologist Aviv Ovadya, one of the first to identify the fake news catastrophe in early 2016, says he is worried about an “Information Apocalypse,” which could lead to “reality apathy,” or people just giving up on finding the truth because it is too indistinguishable from misinformation. Critics continue to explore the adverse impacts of automated content and platform abuse:
Big Tech's new worst enemy: telecoms
Telecommunications companies like AT&T and Verizon are racing into the digital advertising space — currently dominated by Google and Facebook — now that Washington has given them the ability to sell data to third-party advertisers. The growth rate in the digital ad market is expected to decrease over the next four years, according to eMarketer, meaning that any market share internet service providers are able to gain will eventually come at the expense of other advertising-based businesses, mainly Google and Facebook. AT&T's proposed merger with Time Warner will be a linchpin in the
China exploits U.S. investment to conquer media
Chinese internet giants like Tencent, Baidu and Alibaba are ramping up investments in US tech and media companies. They're also building data servers and acquiring ad tech businesses in the US that can help them monetize media engagement from citizens living in America, like students or tourists. There's a misconception that the Chinese push into the Western media tech market is to target new American users or to compete directly with US tech companies.
Sinclair deal spooks liberals ahead of 2020 presidential race
Sinclair Broadcast Group's proposed $3.9 billion acquisition of Tribune Media would give the conservative-leaning company control of an additional TV station in Des Moines (IA) — one of the most important presidential primary media markets in the country. Sinclair's possible acquisition of an NBC affiliate in Des Moines underscores Democrats' worries about the deal giving a right-leaning company significantly more control over local news. The Sinclair-Tribune deal is expected to be approved by regulators this quarter.
How consumers could get shafted by new media
Proponents of major media mergers say that consumers will benefit if regulators approve the deals. But consumers, especially those who can least afford it, could get screwed by these deals.Multi-billion-dollar deals — along with regulatory changes such as the repeal of net neutrality rules — are often justified as ways to spur innovation and increase consumer choice, but consumer advocates argue the actions could actually make access to some popular content more expensive. The real question: Is choice at the expense of price really giving consumers what they want?
The coming trade war over data
Technology companies are facing growing international obstacles affecting how their most valuable asset — data — flows across borders. New trade agreements and laws are affecting how companies share and store their troves of data around the world. For decades, trade talks centered around tangible goods such as oil, agriculture and cars.
News Corp launches new ad network to take on Facebook/Google
News Corp is taking aim at the digital-ad dominance of Google and Facebook with a new platform to let advertisers reach audiences across all of its online properties. The new platform, called News IQ, will pull audience data from sites like The Wall Street Journal, New York Post and Barron's and give advertisers a way to reach specific audiences around safe content. News Corp is the latest publishing company to launch a data-based advertising network to win back digital ad dollars from Google and Facebook. Disney, NBC and Vox Media, and Verizon and Oath have all similar steps.
America wakes up to the dark side of the internet
For decades, the internet has been seen by most Americans as a democratizing force that makes life easier and more enjoyable. But the increase of instances of abuse on the open web is challenging our conventional notion of the benefits of the internet. Advances in technology always create unforeseen consequences, which is why laws are usually written to address broad use cases. But recent incidents show that the country is reaching a tipping point, and regulators seem eager to revisit outdated policies to protect Americans from an internet turned ugly.
Washington feeds uncertainty in a changing media landscape
One after another, regulators are making moves that underscore just how fast the media industry is changing, putting pressure on Washington to make sure laws keep up.