Sara Fischer

The economic strains of technology on the entire media landscape are intensifying. Weeks after Google and Facebook announced record earnings, some of the biggest players in the digital media industry are still struggling to hit revenue projections, make profit or grow. Rapid consolidation in every sector, but especially digital, shows how difficult it is for media companies to survive in an attention economy dominated by tech platforms.

The economic strains on local news have forced local outlets to close, shutter their print editions or consolidate into major holding groups, often headquartered in far-away cities. Most recently, billionaire Joe Ricketts' decision to shut down local city coverage site DNAInfo and Gothamist in response to employees voting to unionize has called into question how local news outlets can survive through conflicting business interests of ownership. The cuts are the latest of local coverage setbacks this month.

A new survey finds that 61 percent of people trust the advertising they see, an 11 percent jump from March 2014, according to eMarketer. In addition, 72 percent of respondents also said the ads are "honest," a 16 percent increase over the past two years.

Other studies have indicated that ad trustworthiness depends on the medium. Some studies show people are less likely to trust digital ads vs. traditional print or television ads. Why it matters: The most recent Gallup poll on trust in media shows that 68 percent of Americans don't trust the news - the lowest rate ever measured. The shift shows that as people trust established media brands less, they are turning towards unconventional sources of information, like social platforms. It also makes sense that digital ads are less likely to be trusted, because most are sold in an automated way that over 1/3 of consumers find invasive.