Big Tech's new worst enemy: telecoms

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Telecommunications companies like AT&T and Verizon are racing into the digital advertising space — currently dominated by Google and Facebook — now that Washington has given them the ability to sell data to third-party advertisers. The growth rate in the digital ad market is expected to decrease over the next four years, according to eMarketer, meaning that any market share internet service providers are able to gain will eventually come at the expense of other advertising-based businesses, mainly Google and Facebook. AT&T's proposed merger with Time Warner will be a linchpin in the battle between internet companies and the web firms that rely on their services. If the merger survives the Department of Justice challenge, AT&T and Verizon — two of the largest internet companies in the U.S. — could collectively put a dent in Google and Facebook's advertising dominance.


Big Tech's new worst enemy: telecoms