How does Google view Network Neutrality now?
[Commentary] Has Google's thinking on network neutrality changed? Or has it just become more nuanced?
There are probably two factors at work altering Google's thinking concerning Internet regulation.
First, the Internet and broadband networks are increasingly being tasked to carry video alongside garden-variety Web pages, e-mail and chat. Google understands the complexity of employing a single network infrastructure to deliver widely varying traffic types while still meeting consumer quality expectations. Doing so without robust traffic management capabilities may not be technically possible. Yet the most strident of Net neutrality proponents insist networks should be stupid. With announced plans to develop set-top boxes, Google may have concluded that Net neutrality purists could hinder its plans to own the television.
Second, Google is preparing to roll out fiber-to-the-premises broadband access networks to as many as 500,000 homes. It would not be a stretch to conclude that, in doing its homework, Google encountered many of the same traffic management challenges often cited by telcos and cablecos as reasons to think more deeply about the need for Internet regulation. Certainly deeper thought than slogans like "Just deliver the bits, stupid!" imply.
[Kevin Walsh is Vice President of Marketing and Product Management at Zeugma Systems, a privately held telecommunications equipment supplier.]