iPad Poised to Revolutionize Retail Industry

In the first weeks of the iPad launch, retailers have been largely left out of the conversation. But industry executives believe the device could have a major impact on everything from retailers' catalogs to e-commerce to enhancing the in-store experience.

So far, few retailers have embraced the new Apple device even though many already have iPhone apps. The first, most logical applications include e-commerce and interactive catalogs. But in time, the iPad could be used as a virtual sales assistant, allowing sales staff in the dress department to pull up coordinating accessories from the jewelry or shoe department. Car dealers could customize a vehicle, showing customers colors and finishes, all while standing in the parking lot. Transactions could be completed without visiting a register and special orders could be placed on the spot. Cumbersome, expensive kiosks could also be replaced. In-store uses of the iPad are where the real opportunity is, said several executives, though expense will be a hurdle initially.