A look at how companies try to reach potential customers.
A number of major technological changes on the horizon will have a significant impact on the future of online advertising. These changes include web browsers phasing out third-party cookies and mobile operating systems altering how third-parties can access device IDs. How will these changes impact online advertising in Europe for both consumers and businesses?
A panel discussion about how online ads work, what data they use, how they deliver value for advertisers and consumers, and what kinds of technological developments are changing the nature of targeted online advertising.
Subsidizing Universal Broadband Through a Digital Advertising Services Fee: An Alignment of Incentives
With the transition of millions of children and post-secondary students to online-based emergency remote teaching and the widespread need for online telecommuting, the COVID-19 pandemic has underscored the need for nationwide reliable broadband access. A fixed, landline Internet connection is critical not only for education, but also for locating and applying for a job, working remotely, and partaking in telemedicine treatments.
Federal Communications Commission Acting Chairwoman Jessica Rosenworcel announced that the items below are tentatively on the agenda for the August Open Commission Meeting scheduled for Thursday, August 5, 2021:
The Mobile Marketing Association and WARC's new joint "State of the Industry" report found that while mobile marketing budgets boomed during the COVID-19 pandemic, connsumer privacy concerns remain a significant barrier to growth. The top-line finding of the report is that two out of three marketers boosted their mobile marketing budgets over the past year, at least partly due to the acceleration of ecommerce following the pandemic. And while marketers appear to be more optimistic about almost every potential barrier to further mobile marketing budget growth, consumers' concern over their p
Ohio’s attorney general filed a lawsuit asking a judge to rule that Google is a public utility. Ohio said that it is the first state in the country to bring a lawsuit seeking a court declaration that Google is a common carrier subject under state law to government regulation.
The Federal Trade Commission, along with law enforcement agencies from six states, sued Internet service provider Frontier Communications, alleging that the company did not provide many consumers with Internet service at the speeds it promised them, and charged many of them for more expensive and higher-speed service than Frontier actually provided. In a complaint, the FTC and its state partners allege that Frontier advertised and sold Internet service in several plans, or tiers, based on download speed.
Radio and television stations’ local content – particularly news – provides great value for audiences on the major technology platforms. However, broadcasters are not fairly compensated for this valuable content because of the way the markets currently operate. The reason for that is simple – these tech platforms have substantial market power in their provision of services, and they use that power for advancing their own growth and benefit to the detriment of local broadcast journalism.
The upcoming sale of Yahoo and AOL to a private equity firm for $5 billion represents a massive media markdown. At their dotcom bubble peaks, Yahoo and AOL were valued at more than $125 billion and $200 billion, respectively, or $193 billion and $318 billion in 2021 dollars. AOL made one giant mistake. It famously bought Time Warner for $182 billion in cash and stock in 2000, saddling the company with debt just before the dotcom bubble burst and the rise of broadband made AOL's dial-up services virtually obsolete.