Advertising

A look at how companies try to reach potential customers.

FTC Seeks Comments on Children’s Online Privacy Protection Act Rule

In light of continued rapid changes in technology, the Federal Trade Commission is seeking comment on the effectiveness of the amendments the agency made to the Children’s Online Privacy Protection Rule (COPPA Rule) in 2013 and whether additional

Sen Feinstein Reintroduces Bill That Prevents Use of Social Media Bots in Elections

Senate Judiciary Committee Ranking Member Dianne Feinstein (D-CA) reintroduced the Bot Disclosure and Accountability Act, a bill to require disclosure of information concerning online social media bots.

Your Data Could Be at the Center of the Fight Against Big Tech

As American regulators and lawmakers intensify their scrutiny of Big Tech, there is a lot of discussion about whether or how they could accuse the companies of violating antitrust law.

Google's systems didn't see Beto O'Rourke's ads as political

Google has been treating Beto O'Rourke's campaign ads as if they weren’t political content, raising questions over whether Google is capable of keeping its already anemic promise of transparency for political ads. Google has promised to put ads it

Newspapers’ Embarrassing Lobbying Campaign

The newspaper industry has crawled up Capitol Hill once again to beg for an antitrust exemption it believes would give the business needed in its fight with Google and Facebook for advertising dollars.

Google Made $4.7 Billion From the News Industry in 2018, Study Says

$4.7 billion is the amount that Google made from the work of news publishers in 2018 via search and Google News, according to a study by the News Media Alliance. That $4.7 billion is nearly as much as the $5.1 billion brought in by the United Stat

The dangers of over-hyping 5G

5G mania has swept the wireless industry, regulators and tech enthusiasts — but the hype may be getting ahead of the market demand for it.

Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests

Behavioral advertising, which involves collecting data about readers’ online behavior and using it to serve them specially tailored ads, often through bits of code called cookies, has become the dominant force in digital advertising in recent year