Advertising

A look at how companies try to reach potential customers.

Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests

Behavioral advertising, which involves collecting data about readers’ online behavior and using it to serve them specially tailored ads, often through bits of code called cookies, has become the dominant force in digital advertising in recent year

Disclaiming responsibility: How platforms deadlocked the Federal Election Commission's efforts to regulate digital political advertising

Digital advertisements used to interfere in the 2016 US presidential election lacked disclaimers stating who paid for them.

Senate Judiciary Committee GOP members split over antitrust remedies for big tech

At a Senate Judiciary Committee hearing about data privacy and competition policy, GOP senators signaled they are divided over whether to pursue antitrust enforcement against the country's largest tech companies.

How President Trump Is Outspending Every 2020 Democrat on Facebook

President Donald Trump’s re-election campaign has spent far more than any single Democratic presidential candidate on Facebook advertising, reprising a strategy that was central to his 2016 victory. Since entering the race late in April, former Vi

Sen Hawley Introduces Do Not Track Act

Sen Josh Hawley (R-MO) announced he will introduce the Do Not Track Act to give control over personal data back to users. The legislation: 

Social Media Pollution, a Huge Problem in the Last Election, Could Be Worse in 2020

Thanks to savvy lobbying by tech companies, online election campaign speech remains almost entirely unregulated. The platforms won exemptions from many campaign finance provisions by arguing that the rules would stifle their growth.

Sponsor: 

Senate Judiciary Committee

Date: 
Tue, 05/21/2019 - 10:00

Witnesses

  1. Professor Avi Goldfarb
    Ellison Professor of Marketing
    Rotman School of Management

    University of Toronto

    Toronto, Canada

  2. Dr. Fiona M. Scott Morton, Ph.D.

    Theodore Nierenberg Professor Of Economics

    Yale School of Management

    New Haven , CT

  3. Mr. Brian O'Kelley

    Founder And Former CEO

    AppNexus Inc.

    New York , NY

  4. Dr. Johnny Ryan, Ph.D.

    Chief Policy & Industry Relations Officer

    Brave

    San Francisco , CA



Sens Klobuchar, Graham, and Warner Reintroduce Honest Ads Act

Sens Amy Klobuchar (D-MN), Lindsey Graham (R-SC), and Mark Warner (D-VA) reintroduced the Honest Ads Act to help prevent foreign interference in future elections and improve the transparency of online political advertisements.

Sponsor: 

Department of Justice

Date: 
Thu, 05/02/2019 - 13:30 to Fri, 05/03/2019 - 13:00

The Department of Justice will hold a public workshop on May 2 and 3, 2019 to explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement. The workshop will cover the different types of television and online advertising, and it will highlight, among other developments in the industry, the role of online and mobile advertising networks.



Code of practice against disinformation: Commission welcomes the commitment of online platforms ahead of the European elections

The European Commission published the latest reports by Facebook, Google and Twitter covering the progress made in March 2019 to fight disinformation.