Advertising

T-Mobile advised to stop using ‘fast’ and ‘reliable’ in FWA ads

The National Advertising Division (NAD) of BBB National Programs told T-Mobile to stop claiming its T-Mobile Home Internet service is “fast” and “reliable.” Of course, that didn’t go over well at T-Mobile, which is appealing parts of the NAD decision that came after a complaint was lodged by rival Comcast. NAD told T-Mobile to discontinue claims that its home internet service is “fast” or “high speed” or modify its advertising to avoid conveying a message that the service will be “fast” or “high speed” for all fixed wireless access (FWA) customers. T-Mobile Home Internet (T-HINT) customers

Apple beefs up smartphone services in ‘silent war’ against Google

Apple is taking steps to separate its mobile operating system from features offered by Google, making advances around maps, search and advertising that have created a collision course between the Big Tech companies. The two Silicon Valley giants have been rivals in the smartphone market since Google acquired and popularized the Android operating system in the 2000s. Apple is still engaged in a “silent war” against its arch-rival by developing features that could allow the iPhone maker to further separate its products from services offered by Google. The first front of this battle is mapping

Justice Department Sues Google for Monopolizing Digital Advertising Technologies

The Justice Department—along with the Attorneys General of California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—filed a civil antitrust suit against Google for monopolizing multiple digital advertising technology products in violation of Sections 1 and 2 of the Sherman Act. Filed in the US District Court for the Eastern District of Virginia, the complaint alleges that Google monopolizes key digital advertising technologies, collectively referred to as the “ad tech stack,” that website publishers depend on to sell ads and that advertisers rely on to

Congress Must Halt Big Tech’s Power Grab

Big Tech has far too much power. Ahey have a chokehold over essential channels of communication and commerce, allowing them to be gatekeepers to the digital world. They vacuum up a trove of personal information about users—what they see, hear, read, think and buy. And they distort the “marketplace of ideas.” Congress must act quickly to prohibit the tech giants from unfairly leveraging their dominance into more markets. This doesn’t mean rewriting the antitrust laws but rather taking these three steps:

Google Didn’t Show Bias in Filtering Campaign-Ad Pitches, FEC Says

The Federal Election Commission (FEC) has dismissed a complaint from Republicans that Google’s Gmail app aided Democratic candidates by sending GOP fundraising emails to spam at a far higher rate than Democratic solicitations. The Republican National Committee and others contended that the alleged benefit amounted to unreported campaign contributions to Democrats. The Republican National Committee, the National Republican Senatorial Committee, and the National Republican Congressional Committee complained to the FEC in 2022, citing 

Meta to Stop Letting Advertisers Target Teens by Gender

Meta Platforms, the parent company of Facebook and Instagram, said advertisers will no longer be able to use a teenager’s gender to target them with promoted messages on its sites. The updated settings are scheduled to go into effect in February and will mean advertisers can market to teens based only on age and location. Meta previously stopped advertisers from targeting teenagers based on their Facebook or Instagram activity, such as the Pages they like. The changes will apply to those 13 to 17 years old.

Groundbreaking Resolution to Address Discriminatory Delivery of Housing Advertisements

The Justice Department reached a key milestone in its settlement agreement with Meta Platforms, formerly known as Facebook, requiring Meta to change its advertisement delivery system to prevent discriminatory advertising in violation of the Fair Housing Act (FHA).

Facebook parent Meta agrees to pay $725 million to settle Cambridge Analytica suit

Facebook parent Meta has agreed to pay $725 million to settle a class action lawsuit that claimed the social media giant gave third parties access to user data without their consent. It is the “largest recovery ever achieved in a data privacy class action and the most Facebook has ever paid to resolve a private class action,” said Keller Rohrback L.L.P, the law firm representing the plaintiffs. The class action lawsuit was prompted in 2018 after Facebook disclosed that the information of 87 million users was improperly shared with Cambridge Analytica, a consultancy firm linked to former Pre

Microsoft Fined $64 Million in France Over Advertising Cookies

France’s privacy watchdog fined Microsoft for not making it easy enough for users of its Bing search engine to reject cookies used for online ads, as part of a broader increase of enforcing Europe’s privacy laws. France’s data-protection regulator, the CNIL, fined a Microsoft subsidiary in Ireland 60 million euros, equivalent to almost $64 million. The company hadn’t—until earlier in 2022—offered users the option to reject so-called cookies alongside the button to accept them, the regulator said.

Slow fade for Google and Meta's ad dominance

Google and Meta, known together in the ad industry as the "duopoly," are expected to bring in less than half of all US digital advertising this year for the first time since 2014.

FCC Implements Broadband Labels

The Federal Communications Commission voted recently to implement consumer broadband labels. The pricing information alone must be giving shivers to the marketing folks at the biggest broadband providers. The requirement that I think will be the most controversial is the requirement to disclose the typical broadband speed and latency. Some providers will have a real dilemma with the speed disclosure. Some of the dilemmas include the following:

SpaceX just bought a big ad campaign on Twitter for Starlink

Elon Musk’s aerospace business SpaceX has ordered one of the larger advertising packages available from Twitter, the social media business he just acquired in a $44 billion deal and where he is now serving as CEO.

Civil-Society Groups Call on Twitter’s Top-20 Advertisers to Demand that Elon Musk Fulfill His Promise to Safeguard Their Brands and Protect Users

More than 40 civil-society groups called on Twitter’s top-20 advertisers to inform Elon Musk that they will suspend all advertising on the platform if he follows through on plans to undermine the social network’s community standards and content moderation.

Cox Gigablast Advertising Claims Challenged – Some Upheld, Some Not

The National Advertising Division (NAD) of Better Business Bureau National Programs has upheld some claims made by Cox in television and radio advertising for its Gigablast internet service but has advised Cox to make changes to the advertisements. BBB National Programs is a non-profit organization that resolves disputes between advertisers. The decision came in response to a challenge from AT&T. In the ads, Cox states that it has gigabit available everywhere – a claim that NAD said is true throughout areas where the advertising has run.

Comcast’s new higher upload speeds require $25-per-month xFi Complete add-on

The availability of faster Comcast uploads has a catch—users can only get the higher upstream speeds by purchasing xFi Complete, which adds $25 to monthly broadband costs. According to the company, "As markets launch, Xfinity Internet customers who subscribe to xFi Complete will have their upload speeds increased between 5 and 10 times faster." Additionally, Comcast is deploying the speed upgrade in the Northeast US over the next couple of months. Plans with 10Mbps upload speeds will get up to 100Mbps upload speeds once the new tiers roll out in your region—if you pay for xFi Complete.

Comcast ad campaign takes aim at T-Mobile fixed wireless access

Comcast recently launched a TV ad and erected a dedicated website that takes aim at the capabilities and features of T-Mobile's 5G-powered home broadband service, charging that they come up short when compared to what's delivered via Comcast's wired broadband services. In what's expected to be the first in a series of ads either targeting T-Mobile's service or perhaps the broader fixed wireless access (FWA) sector, Comcast's tongue-in-cheek "Vampires" ad features a family of four in a therapist's office lamenting the performance of T-Mobile's offering.

First-In-The-Nation Digital Ad Tax Struck Down By Maryland Judge

The first-in-the-nation digital advertising tax in Maryland is no more after less than two years in practice. The tax was struck down in the Anne Arundel County Circuit Court after Judge Alison Asti sided with subsidiaries of Comcast and Verizon, finding that the policy violated the First Amendment, the Internet Tax Freedom Act, and the Dormant Commerce Clause. By only taxing advertising when it is served digitally, the tax discriminated against e-commerce and violated the federal Internet Tax Freedom Act, Judge Asti said. He also ruled the tax violated the Dormant Commerce Clause—which pro

Facebook parent Meta settles suit in Cambridge Analytica scandal

Facebook corporate parent Meta has reached a tentative settlement in a lawsuit alleging the world’s largest social network service allowed millions of its users’ personal information to be fed to Cambridge Analytica, a firm that supported Donald Trump’s victorious presidential campaign in 2016. Terms of the settlement weren’t disclosed in court documents filed Aug 26. The filing in San Francisco federal court requested a 60-day stay of the action while lawyers finalize the settlement. That timeline suggested further details could be disclosed by late October.

Meta Signs $37.5 Million Deal Over Facebook Location Tracking

Meta Platforms signed a $37.5 million class settlement with Facebook users who say the platform continued tracking their locations after they turned off location services on their devices, according to a filing in San Francisco federal court. The settlement by the US District Court for the Northern District of California covered about 70 million US residents who used Facebook between Jan. 30, 2015 and April 18, 2018 and who turned off the location services setting for the Facebook application on their iOS or Android devices.

T-Mobile told to stop with its ‘Save Up to 50%’ Home Internet claim

T-Mobile has been advised to stop implying that a consumer can save up to 50% on their home internet services compared to major competitors like Verizon. The recommendation comes from the National Advertising Division (NAD) of the Better Business Bureau (BBB) National Programs.

AT&T prevails in ad spat over Charter internet reliability claims

AT&T won its latest battle with Charter Communications over marketing claims, with the National Advertising Division (NAD) recommending the latter discontinue advertisements which call into question the reliability of AT&T’s internet service. The ruling followed AT&T’s challenge of a Charter ad for its Spectrum service. The commercial in question claimed Spectrum won against “telephone internet companies” in terms of providing reliable and glitch-free internet service.

FTC Looks to Modernize Its Guidance on Preventing Digital Deception

The Federal Trade Commission (FTC) is seeking the public’s input on ways to modernize the agency’s business guidance titled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.” First published in March 2013, this resource provides guidance to businesses on digital advertising and marketing. As digital deception grows in sophistication, some companies are wrongly citing the guides to justify practices that mislead consumers online.

Google Fiber told to drop speed, reliability claims after Charter challenge

Google Fiber agreed to alter its advertisements after the National Advertising Division (NAD) determined a number of its speed claims were unsupported, including the assertion that its service can provide “faster download speeds than you'd get with traditional cable.” The decision followed a challenge from cable player Charter Communications. In addition to the aforementioned claim, NAD also ruled against Google’s claims that it offers up to 77 times faster uploads and up to 12 times faster downloads.

Senators Introduce Competition and Transparency in Digital Advertising Act

Sens Mike Lee (R-UT), Amy Klobuchar (D-MN), Ted Cruz (R-TX), and Richard Blumenthal (D-CT) have introduced the Competition and Transparency in Digital Advertising Act. The bill would restore and protect competition in digital advertising by eliminating conflicts of interest that have allowed the leading platforms in the market to manipulate ad auctions and impose monopoly rents on a broad swath of the US economy.