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When the curtain goes up on the network upfront presentations in New York in mid-May, media buyers will get a first look at the usual cavalcade of pricey scripted series. Lost in the tide of police procedurals, ensemble comedies and supernatural thrillers, the season’s new unscripted fare once again will be relegated to a dusty corner of the theater.
Reality shows account for just three of the 92 projects on the 2012-13 broadcast development slate, a disproportionate allowance given the enthusiasm of the American TV audience. Remove the NFL from the equation and Fox’s American Idol and NBC’s The Voice deliver the strongest ratings on broadcast TV while commanding some of the highest unit prices. Season to date, Idol’s Wednesday night broadcasts are averaging a 5.6 rating in the dollar demo, a number matched by only The Voice’s Monday night showcase. As demonstrated by the $500,000 price tag attached to each 30-second spot in Idol, advertisers are obviously eager to get on board with reality. Even aging shows like ABC’s Dancing With the Stars fetch some of the highest ad rates on the tube. On Monday nights, the celeb-driven competition series is out-earned only by the top-rated scripted series, CBS’ Two and a Half Men. Despite the fact that unscripted is a proven magnet for eyeballs and ad dollars, reality has something of a prestige problem.
Broadcast Reality Check
Mitt Romney isn’t talking tech on the campaign trail, but that doesn’t mean industry insiders aren’t trying to read the tea leaves. Scattered throughout Romney’s memoir, statements and recent campaign documents are clues to how he regards Internet piracy and SOPA, tax reform, cybersecurity protections, network neutrality and federal research and design — all issues that could double as litmus tests for cash-flush Silicon Valley, where many potential tech allies and donors are still sizing up the candidates.
As a former businessman, Romney has some early appeal in a region that boasts a strong investment community. And for now, he counts on a few powerful friends with heavyweight tech credentials — such as Hewlett-Packard CEO Meg Whitman, a big Romney backer who’s contributed $100,000 to the super PAC angling on behalf of the former Massachusetts governor.
Mitt Romney’s record in Silicon Valley
Mitt Romney needed 15 weeks once the primary contests began to gain a secure hold over his party’s nomination for president. But he emerged as the conclusive winner in the media narrative about the race six weeks earlier, following a narrow win in his native state, according to a new report by the Pew Research Center’s Project for Excellence in Journalism that examines in detail the media’s coverage of the race.
After Romney’s tight victory in the Michigan primary on Feb. 28, news coverage about his candidacy became measurably more favorable and the portrayal of his rivals—particularly Rick Santorum—began to become more negative and to shrink in volume. One main component of that shift in the narrative is that after Michigan, the news media began to view Romney’s nomination as essentially inevitable. Indeed, a close look at the coverage finds that references to delegate math and the concept of electoral inevitability spiked in the media the week after Michigan, rising twelve fold, for instance, on television news programs. From that point on, the amount of attention in the press to Romney’s candidacy began to overwhelm that of his rivals, and the tone of coverage about him, which had been often mixed or negative before, became solidly positive. A look inside the coverage also reveals that Romney endured more media "vetting" of his record and personal character than the other Republican contenders. Since November, just over 12% of the coverage in which Romney was a significant figure was devoted to those subjects. The press focused in particular on his wealth and his experience at the private equity investment firm Bain Capital.
How the Media Covered the 2012 Primary Campaign Pew: Mitt Romney Received More Positive Media Coverage Than Obama During Primaries (AP)
Political campaigns know this quite well and are doing their best to harness the power of hyper-connectedness to ensure their candidate a win come Election Day. But how?
You can’t just make a version of "Angry Birds" with your candidate smashing into a recession or terrorists or something. To begin with, candidates are leaning on texting, more for rallying the troops than for finding new troops to rally. “The experiments that have been done have found that text messaging individuals on election day is actually quite effective in bringing them to the polls,” says D. Sunshine Hillygus of Duke University’s Political Science Department. “But, in part, because of the short amount of space you can get into a text message, also because of intrusiveness of the text message, using text messaging for persuasion messages is quite a bit more difficult.” Using mobile as a persuader takes a bit more intricate of an approach in terms of language but campaigns will have the benefit of targeting who gets the pitch. “What they're doing there is trying to reach persuadable voters with micro targeting of very specific personalized messages,” Hillygus says, “that are much more likely to contain divisive issues and what we call dog whistle politics, where candidates are sending a message meant to be received only by a small intended group and not heard by others in the electorate.” Then there's location.
2012: The mobile web election
Ofcom, the UK media regulator, has launched an investigation into Sky News, the channel run by BSkyB, following its admission that it hacked the e-mails of individuals suspected of criminal activity.
Earlier this month BSkyB, 39.1 percent owned by Rupert Murdoch’s News Corp, said it authorized a journalist to access e-mails belonging to John Darwin, dubbed the “canoe man” because he faked his death in a canoeing accident. Sky insisted that it was acting in the public interest because it shared information with the police which led to a criminal conviction. The news of the latest probe will come as a blow to Mr Murdoch is who due to testify at the Leveson inquiry into press ethics April 25 and 26. The regulator is weighing whether News Corp is a “fit and proper” owner of a broadcasting license.
Ofcom launches Sky News probe
Vodafone has agreed to pay £1 billion to acquire Cable & Wireless Worldwide, winning the bidding race to take over the troubled UK telecoms group. Vodafone’s takeover overcame a rival approach from Tata Communications, the internet data services division of the Indian conglomerate. Vodafone targeted C&WW due to synergies in acquiring a UK fixed line network to support its mobile operation, as well as potential tax advantages.
Vodafone snaps up C&WW for £1bn
Back in 2004, as Google prepared to go public, Larry Page and Sergey Brin celebrated the maxim that was supposed to define their company: “Don’t be evil.” But these days, a lot of people — at least the mere mortals outside the Googleplex — seem to be wondering about that uncorporate motto. How is it that Google, a company chockablock with brainiac engineers, savvy marketing types and flinty legal minds, keeps getting itself in hot water? Google, which stood up to the Death Star of Microsoft? Which changed the world as we know it?
The latest brouhaha, of course, involves the strange tale of Street View, Google’s project to photograph the entire world, one street at a time, for its maps feature. It turns out Google was collecting more than just images: federal authorities have dinged the company for lifting personal data off Wi-Fi systems, too, including e-mails and passwords. Evil? Hard to know. But certainly weird — and enough to prompt a small fine of $25,000 from the Federal Communications Commission and, far more damaging, howls from Congress and privacy advocates. A Google spokeswoman called the hack “a mistake” and disagreed with the F.C.C.’s contention that Google “deliberately impeded and delayed” the commission’s investigation. Many people might let this one go, were it not for all those other worrisome things at Google. The company has been accused of flouting copyrights, leveraging other people’s work for its benefit and violating European protections of personal privacy, among other things. “Don’t be evil” no longer has its old ring. And Google, an underdog turned overlord, is no humble giant. It tends to approach any controversy with an air that ranges somewhere between “trust us” and “what’s good for Google is good for the world.” But ascribing what’s going on here solely to the power or arrogance of a single company misses an important dimension of today’s high-technology business, where there are frequent assaults, real or perceived, on various business standards and practices.
Don’t Be Evil, but Don’t Miss the Train Google’s dilemma (GigaOm)
[Commentary] Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices. I have a theory on why they both have been slow to capitalize on the shift to mobile. It’s that employment at these companies is like going to work on an all-inclusive cruise ship. The analogy is apt in terms of the luxury — and the isolation.
The employee’s perks could be stultifying. Get hired by one of these businesses, and there is no reason to leave the office. There are on-campus gyms. Day care. Massages. Dry cleaning. Car rentals. Sadly, this isn’t how the rest of the world works. Most people actually have to leave their offices to get coffee. While wandering out into the real world, we unfortunates tend to do a lot with our mobile phones. We look for new restaurants, check in with location-based apps, share short pithy updates about things we’ve seen in this outside world, and take pictures of food and sunsets. I’m betting that the Googlers and Facebookers don’t see as much outside, since all these perks are meant to keep people working as long as possible.
Disruptions: With New Comforts, Growing Complacent
Qualcomm said it was having problems finding enough capacity to manufacture chips designed for mobile phones, something that’s likely to become more common as the physics that govern how we make semiconductors buckles under the demands of our increasingly mobile lives. But this isn’t just about Moore’s Law; this is a story of how the demands for more performance, less power and smaller sizes are all combining to force changes in the chip industry.
The chip industry is well aware that it’s about to hit a wall and everyone from Intel to startups have been working on solutions. That’s why last year Intel made a big deal of its 3-D transistors. This is a new way of making transistors that helps address some of the problems that arise from smaller channel widths — a breakthrough that Intel has been working on for 10 years. The chip industry must adapt to deliver the performance we need in lower power envelopes, and the solutions to that problem range from “rip and replace” options like quantum computing to the efforts described above. All of these will help bridge the demand our mobile devices are placing on chips. In the meantime, the increasing complexity is helping chip manufacturing equipment makers like Applied and startups that are seeking a new way.
How mobility is stressing the chip industry
A full quarter of consumers intend to purchase (or have already purchased) a smartphone during the first half of this year, once again proving the popularity of the mobile device.
According to ABI research, the 25% of consumers who showed a purchase intent for a smartphone is equal to the number of people who intend to buy HDTVs, and far exceeds the number of people who intend to buy tablets (18%). (Indeed, more people intend to buy Blu-ray players (16%) and video game consoles (17%) than tablets, according to the firm.) The main factor in the continued popularity of HDTVs (as well as Blu-ray players and video game consoles) is the increasing presence of built-in Internet connectivity. The television is still the dominant entertainment center for the American family and Internet connectivity opens up the flexibility of the Internet to the television screen.
Popularity Of Mobile Devices Still High