Financial Times

Netflix and Spotify share much in common. The two media companies have spent the first quarter of this century reshaping audience behaviors around on-demand streaming, and normalizing creative economies where consumers pay for subscriptions rather than music and films directly. They are known for their highly personalized recommendation feeds, built with massive pools of behavioral data extracted from users. And both companies operate with what often feels like an ambivalence towards the health of the mediums they’ve disrupted.