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Television viewers are forecast to watch nearly a trillion ads in 2012, according to a report to be published by Deloitte on behalf of the Media Guardian Edinburgh International Television Festival, (23-25 August 2012). The average viewer watched 49 adverts per day in the first quarter of this year, a figure that does not include fast-forwarded commercials, adverts watched by under four year olds, or TV video-on-demand adverts watched on computers or mobile devices. TV advertising made the greatest impact in 2012 for the fourth year in a row, with 57% of viewers rating it highest, 58% in 2011, 56% in 2010, and 64% in 2009. In 2012 TV adverts are way ahead of newspaper adverts at 15% and magazine adverts at 13%. TV adverts continue to be regarded as having made more of an impression on viewers relative to online display media. Only 1% rated banner adverts within smartphone apps as having most impact, compared to 3% picking banner adverts on websites, a fall from 8% in 2009. Only 4% chose adverts or sponsored links in internet search engines and 3% selected video adverts on websites, the same as 2010 and 2011.


Why a trillion TV ads matter
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Wall Street may lean Republican this presidential election cycle, but the New York media world is staunchly Democratic.

All the major media companies, driven largely by their Hollywood film and television businesses, have made larger contributions to President Barack Obama than to his rival, former Gov Mitt Romney (R-MA), according to the Center for Responsive Politics, a nonprofit, nonpartisan Washington-based research group that publishes the Open Secrets Web site. The center’s numbers represent donations by a company’s PAC and any employees who listed that company as their employer. Even companies whose news outlets are often perceived as having a conservative bias have given significantly more money to Mr. Obama. Rupert Murdoch’s News Corporation, for example, has contributed $58,825 to Obama’s campaign, compared with $2,750 to Romney. The conglomerate, which owns Fox News, The Wall Street Journal, The New York Post and the 20th Century Fox studios, gave roughly the same amount to Romney’s Republican primary competitors Rick Perry and Ron Paul as it did to Romney.


Donations by Media Companies Tilt Heavily to Obama
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President Obama's campaign announced that it would become the first political campaign to accept donations via text message, with supporters able to make contributions up to $50 per cellphone billing cycle by firing off a quick text.

Supporters can make the donations by texting "GIVE" to 62262 — numbers that correspond to the spelling of "Obama" using a telephone keypad. “Grassroots giving is powering this campaign,” said Obama campaign manager Jim Messina in a statement. “Accepting small donations by text message will help us engage even more grassroots supporters who want to play a role by donating whatever they can afford to the campaign — and get the president reelected in November.” The campaign said that the service should be immediately available for subscribers to Verizon, Sprint, T-Mobile and U.S. Cellular. Other carriers — including AT&T, the nation's second largest wireless provider — are expected to enable the service soon.


Obama campaign first to accept donations via text message Obama campaign to start accepting text message donations (Reuters)
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[Commentary] We may never know if a wireless carrier decides to use control over text message donations in order to reward or punish a candidate because of the position that candidate takes on an issue. The problem is that even the threat could have a subtle influence on policy decisions, and those threats can be hard to track. That is why it is critical for the Federal Communications Commission to recognize that text messaging deserves the same protection as voice calling. Today, no campaign worries that crossing a wireless carrier will result in its phone number being disconnected. Going forward, no campaign should have to worry that text message donations will end because of a policy disagreement.


Will Text Message Donations Help Carriers Influence Policy?
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[Commentary] It’s official. Neither NBC, ABC, nor CBS is planning to air any coverage of the Republican National Convention opening night on Monday, when Ann Romney will be speaking. Instead? ABC and CBS are airing reruns, of “Castle” and “Hawaii Five-0” respectively.

The argument of the networks seems to be that this is only parity — the Democratic National Convention is just three nights long, and a fourth night would be, er, a half-hour of extra publicity for the GOP, and Up With That We Cannot Put. “Why,” the network brass shouts, “if people were allowed to hear Ann Romney speak for any length of time at all, especially in prime-time, it would ALL be OVER! We might as well forget the next 60-odd days. America would rise up as one and go surging off to the polls with whatever ID was necessary!”


Convention, not reruns, ABC, CBS!
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The political conventions, which kick off on August 26 when Republicans will gather in Tampa, will be a battle for more than just the presidential candidates. Cable news networks are making major pushes to use the quadrennial events to expand, shore up or win back audiences for the rest of the campaign.

The stakes for all cable convention coverage have been getting bigger: Cable news networks nearly doubled their convention audiences between 2004 and 2008. They've also been closing the gap with broadcast TV, which has continued to shrink the amount of time it dedicates to the gatherings. But the conventions may matter most this year to third-place CNN, whose ratings hit a 21-year low in the second quarter. The conventions could prove critical to the network's effort to regain viewers heading into the election.


Cable News Networks See Rising Potential in Convention Coverage
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The Universal Music Group’s proposed $1.9 billion takeover of EMI Music, already under close scrutiny by regulators in the United States and Europe, is facing additional pressure from a subcommittee in the House of Representatives.

The top Republican and Democrat on the House Judiciary Subcommittee on Intellectual Property, Competition and the Internet sent a letter to executives at Universal and two other major labels, asking pointed questions about how the merger would affect competition in the music industry. The House letter, signed by Rep Robert W. Goodlatte (R-VA), chairman of the subcommittee, and Rep Melvin L. Watt (D-CA), the ranking minority member, takes a tack similar to one taken at a Senate subcommittee hearing in June, asking whether the music industry “has unique characteristics that may increase or reduce concerns” about the merger; how competition and innovation in digital music would be affected by the deal; and whether piracy and “powerful buyers, like Apple” would constrain Universal’s added power.


House Subcommittee Wades Into the Universal-EMI Deal
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In January, several tech companies aided by a groundswell of support from communities across the Web fought to derail a pair of online piracy bills — and won. Since the fight against the Stop Online Piracy Act and the Protect IP (Intellectual Property) Act ended, there’s been a lot of discussion about where, exactly to direct all that energy.

Reddit and the site’s co-founder Alexis Ohanian have an idea: they’re launching a bus tour that will introduce the Internet itself as a player in the 2012 election. “The bus will be half-red and half-blue, with ‘Internet 2012’ on the side of it, where the candidate’s name would be,” Ohanian said. The tour kicks off in Denver, Colo. — the site of the first presidential debate — and will conclude in the city that hosts the first vice-presidential debate, Danville (KY). It may be an old-school tactic, but Ohanian and the other members of his tour are doing more than taking a road trip. They’ll be on a mission to get protections for Internet openness into the platforms for both parties, meaning that they want to see politicians commit to preserving free expression, access and privacy online.


With SOPA gone, setting Internet advocacy’s next stop
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Sirius XM Radio shareholders lost a bid to stop Liberty Media officials from seeking to acquire a controlling stake in the satellite-radio provider after a judge denied their request to block further purchases of Sirius shares.

Delaware Chancery Court Judge Leo Strine refused to bar Liberty Media Chairman John C. Malone from adding to his 48 percent Sirius stake despite shareholders’ concerns that the billionaire had started what they called in court papers a “creeping takeover” of the U.S.’s largest satellite broadcaster. The shareholders’ request for an injunction to keep Malone from buying more Sirius shares “is a bit of a stretch,” the judge said at a hearing in Wilmington. “I’m not going to rule by the seat of my pants on this.” Sirius investors sued Malone and other Liberty Media executives who serve as Sirius directors, alleging they are improperly blocking other board members from erecting anti-takeover defenses for the company.


Sirius Investors Lose Bid To Halt Liberty Media Takeover

The Federal Communications Commission released an interactive, web-based map that illustrates our Broadband Progress Report. These maps are:

  • Complete: 100% of the data in the authoritative sources, and the report and represented in the maps
  • Non-discriminatory: anyone can have access at fcc.gov/maps, without any registration or further requirement
  • In a non-proprietary format: no other software is required to look at or analyze the data
  • License free: data is not subject to any further restrictions, and you can download it

Broadband Progress Report Map – Another Digital First