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The most important key for marketers hoping to gain brand loyalty from millennials is not promoting the attributes of products through advertising, but the respect they earn from the ethics, practices and image each company exhibits, according to a study released by consumer insights company The Intelligence Group.

The study, part of Intelligence Group's ongoing Cassandra Report "Good Guide," surveyed 900 14-34--year-olds online, asking about a variety of social issues related to their social consciousness. It was conducted from June 23-July 3, 2012. Among those surveyed, 59% expressed that a company's ethics and practices are important factors in deciding what brands they will buy.


Study Finds Millennial Consumers Are Heavily Swayed By Ethics and Practices of Marketers
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President Barack Obama's efforts to differentiate himself from GOP challenger Mitt Romney on corporate tax reform are unlikely to sit well with the tech industry. Although both agree on the need to cut the corporate tax rate, President Obama has criticized Romney for also favoring the implementation of a territorial tax system, which calls for taxing only those earnings that occur inside the United States.

Under the current U.S. tax system, corporations are taxed for what they earn domestically and abroad unless they reinvest those revenues overseas. Many tech groups have joined with other business interests in pushing for a territorial tax system along with a reduction in corporate tax rates. They argue that allowing companies to bring back earnings that have been parked offshore to avoid what they describe as "double taxation" will allow them to create jobs in the United States. They say it would make the United States more competitive against many other countries that have adopted a territorial tax system. They also note that Obama's assertion that such a system would lead to the creation of 800,000 jobs abroad is based on a flawed study that did not measure the impact of tax reform on U.S. job creation.


Obama's Comments on Corporate Tax Reform at Odds With Tech Industry
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When former New York Times public editor Arthur Brisbane asked earlier this year whether reporters for the paper should be “truth vigilantes,” the response was immediate and decisive: of course they should, readers said — after all, wasn’t that what journalists were supposed to be doing in the first place? It clearly is, but as Clay Shirky and others participating in a Poynter Institute forum pointed out, that job has gotten infinitely harder as the number of information sources has increased thanks to the web and social media. Checking specific facts may have gotten easier, now that anyone can do it, but is reaching any kind of consensus about the capital T truth even possible anymore?

The forum, entitled “Journalistic Ethics in a Digital Age,” was a co-venture between the Poynter Institute and CraigConnects — a project created by Craigslist founder Craig Newmark to increase public trust and accountability in journalism — and included a series of panels involving Shirky, Digital First Media CEO John Paton, Microsoft social researcher Danah Boyd and others, as well as an invitation-only audience of media industry luminaries such as author Jeff Jarvis and digital-media veteran Dan Gillmor. The event was livestreamed, and Poynter also created a live-blog of the session in Storify.


Journalism and the Truth: More Complicated than it has Ever Been
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The Romney campaign is not committing to granting any network interviews in the final two weeks of the campaign.

Senior Romney spokesperson Kevin Madden said, “Look, one of the great things about the debates were we got a chance to talk directly to the American people about the issues that they care about. Over the next 14 days, Gov. Romney is looking forward to meeting with as many voters in these critical swing states and delivering them his closing argument about why he would be a better president. I don’t have anything for you on scheduling yet, but I’ll let you know as we update it.”


No more Romney interviews?
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Mel Karmazin, the CEO of SiriusXM Radio, is stepping down from the company. Karmazin will depart on Feb. 1, following the expiration of his current employment agreement and a transition period. Sirius' board has launched a search committee led by Greg Maffei to seek internal and external candidates for Karmazin's successor.


SiriusXM CEO Mel Karmazin to Step Down
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Samsung Electronics, which is battling Apple across the globe for dominance of the smartphone market, dealt the California company a setback by winning a preliminary invalidation of a key Apple patent, according to a court filing. The fight is related to Apple's war against Google, whose Android software powers many of Samsung's devices. Samsung said in a filing that examiners at the U.S. Patent and Trademark Office (PTO) had taken a second look at an Apple patent and decided that it should not have been granted. The patent allows a user with a touch screen to bounce back to the image on the screen if the user goes beyond the edge.


Samsung wins preliminary round over Apple patent
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Sony Corp plans to shut operations in a Tokyo office building that houses 8 percent of its Japan staff, one of the first concrete moves by the electronics and entertainment company to pave the way for 4,000 job cuts.

The move, part of a still-unfolding restructuring under Chief Executive Kazuo Hirai, had not been previously disclosed. Sony will shut down the Shinagawa Technology Center, a 31-storey building it has occupied since it was built in 1998, a company spokesman told Reuters. The 4,800 staff in the center will be relocated. The move, expected to be completed by September, is intended to cut costs and make it easier for Sony to move ahead with a realignment of its business and a retreat from its money-losing TV manufacturing operations, the spokesman said. Sony plans to reduce its global workforce by 10,000 people by March 31, including almost 4,000 in Japan.


Sony to close Tokyo tech center to trim costs
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A growing worldwide mobile worker population creates opportunities for providing mobile solutions across geographic regions, vertical markets, and mobile worker types, according to Strategy Analytics, who examined more than 750 business respondents in Brazil, China and India.

According to the Strategy Analytics report, investments in wireless services and mobile devices are very promising. "Companies in emerging markets are facing increasingly mobile workforces with between 70-80 percent of workers spending at least some portion of their time working out of the office. These companies are also investing in mobile devices that will enable the growing numbers of mobile workers to interact with customers, employees, and other businesses in real time, anytime, and from any location. Brazil, China and India have vast numbers of SMBs that are willing to spend to better leverage the capabilities of new devices and solutions" said Andrew Brown, Director of Enterprise Research at Strategy Analytics.


Encouraging Growth in Enterprise Mobility in Brazil, China and India
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So many political ads. So little time. What’s a TV station to do? Faced with an unprecedented flood of commercials for candidates and causes, Washington’s TV stations have had to get creative to fit them all in. Some are trimming their regular programming to squeeze in a few more ads, and some are adding more news at other hours.

  • WTTG (Channel 5), the District’s Fox affiliate, for example, began bumping daily reruns of “The Simpsons” on Monday to add an extra half-hour to its 6 p.m. newscast. The expanded “News Edge” program will focus on political news — the kind of programming political advertisers demand most.
  • WJLA (Channel 7), the area’s ABC affiliate, has temporarily added two weekend newscasts to its schedule for the same reason. On Saturday, the station preempted network programming and aired a two-hour movie in prime time in order to create more local ad slots. The station has occasionally shaved time from some of its weekday programming to accommodate an extra political ad or two, said Bill Lord, WJLA’s general manager.

Dilemma for DC stations: So many political ads, so little airtime
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Viewers of Fox News may well get the sense that the cable-news outlet doesn’t like the Associated Press.

Earlier this month, for instance, Fox eminence Bill O’Reilly complained about the AP after one of its photographers snapped a controversial photo of Mitt Romney crouching in front of a child with a gaping expression on her face. The photo, argued O’Reilly, wasn’t just an aberrational lapse in judgment by the AP: “The AP is one of the largest newswire services in the world. And it’s biased against Mitt Romney. I think that’s true, beyond a reasonable doubt.”


Fox News and the Associated Press: What’s next?