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Even as unemployment remained stubbornly high and the economy struggled to emerge from the recession’s shadow, the ranks of computer software engineers, including app writers, increased nearly 8 percent in 2010 to more than a million, according to the latest available government data for that category. These software engineers now outnumber farmers and have almost caught up with lawyers.
Much as the Web set off the dot-com boom 15 years ago, apps have inspired a new class of entrepreneurs. These innovators have turned cellphones and tablets into tools for discovering, organizing and controlling the world, spawning a multibillion-dollar industry virtually overnight. The iPhone and iPad have about 700,000 apps, from Instagram to Angry Birds. Yet with the American economy yielding few good opportunities in recent years, there is debate about how real, and lasting, the rise in app employment might be. Despite the rumors of hordes of hip programmers starting million-dollar businesses from their kitchen tables, only a small minority of developers actually make a living by creating their own apps, according to surveys and experts. And programming is not a skill that just anyone can learn. While people already employed in tech jobs have added app writing to their résumés, the profession offers few options to most unemployed, underemployed and discouraged workers.
As Boom Lures App Creators, Tough Part Is Making a Living
Web site privacy policies are usually long, vague and notoriously neglected by most of us. Or as Alex Fowler, chief privacy officer at Mozilla, put it, “We have long upheld that privacy policies suck.” Now, an experiment is under way to make those privacy policies somewhat more palatable.
The idea is to have lawyers and coders muddle through thousands of words of legalese and distill their meaning into a set of graphic icons. In effect, the pros will read those notoriously unreadable policies, so the rest of us don’t have to. The experiment began Nov 16 in Mozilla headquarters in San Francisco, under aptly dark clouds overhead. It was fueled by chicken-and-bacon sandwiches supplied by disconnect.me, a start-up that offers Web users tools to control how and with whom their personal data is shared. The assignment was to vet the policies of 1,000 Web sites.
Building an Iconography for Digital Privacy
Rep Ed Markey (D-MA) urged House Commerce Committee Chairman Fred Upton (R-MI) in a letter to pass a bill aimed at securing the nation's electrical grid from cyberattacks.
In the letter, Rep Markey underscored the rising cyber threat the electric grid faces and described how it could take months to restore electricity after a crippling cyberattack. He cited a recently declassified National Research Council report published five years ago that warned how a cyberattack could result in thousands of deaths if it disabled the power grid during a heat wave or cold spell. Rep Markey also noted that Defense Secretary Leon Panetta and the Department of Homeland Security have sounded alarm about the havoc a cyberattack could wreak on the nation's critical infrastructure.
Rep Markey urges Chairman Upton to pass GRID Act
Google’s effort to install a blazingly fast, gigabit-per-second fiber Internet service in the two-state metropolis of Kansas City—a speed 100 times faster than the national average—is a radical new business direction for the company, and perhaps provides an unorthodox model for how to rewire parts of the United States.
The actual service is a bargain compared to many services that provide much slower speeds. Google’s gigabit Internet service is priced at $70 per month. When bundled with TV, the price rises to $120—and Google is certainly pushing that additional service (see “Searching for the Future of Television” and “Google Launches a Superfast Internet and TV Business”). Users subscribing for a TV service get a two-terabyte storage box for recorded shows and a Nexus 7 Android tablet to use as a remote control.
Google’s Internet Service Might Actually Bring the U.S. Up to Speed
Apple did not invent the notion of using cellphones to play games and carry out small tasks, but it certainly made the concept its own.
Its app store is the one all developers want to get into, despite the much larger market share claimed by Google’s Android. There are so many competing devices using Android that developers say they have a hard time optimizing their app for that system. Besides, customers are used to spending money for Apple apps, but they tend to want Android apps for free. All this gives Apple power far beyond its operating system’s 20 percent share of the mobile market. At some point, however, that power might be detrimental for the Internet as a whole. The big Internet companies — Apple, Amazon, Google — are all pursuing a “walled garden” approach, where they hope to do so much for their customers that they will never leave. Internet policy experts did not like walled gardens when America Online built one in the 1990s, and they do not like the prospect of another one triumphing now.
Apple and the Desire for Control
[Commentary] An Obama 2012 campaign promise to emphasize education has already been fulfilled in some respects: The president’s team schooled Romney’s on how to run an effective, analytics-driven campaign, and educated marketers on best practices for analytics-enabled marketing using Big Data and social media.
Whatever your political affiliation, if you’re a marketer, it’s worth studying how the Obama team leveraged analytics to win the election.
- Treat analytics as a creative force.
- Target customers with highest potential.
- Drive relevance through analytics to win.
- Make testing part of the culture.
- Set clear, measurable objectives for social media.
- Use robust data and apply context to improve models.
- Leverage analytics across all stakeholders.
Marketing Lessons From Team Obama
The Obama campaign's team of technologists had elite and, for tech, senior talent -- most of them were in their 30s -- from Twitter, Google, Facebook, Craigslist, Quora, and some of Chicago's own software companies such as Orbitz and Threadless, where Harper Reed had been CTO. But even these people, maybe *especially* these people, knew enough about technology not to trust it. "I think the Republicans fucked up in the hubris department," Reed told me. "I know we had the best technology team I've ever worked with, but we didn't know if it would work. I was incredibly confident it would work. I was betting a lot on it. We had time. We had resources. We had done what we thought would work, and it still could have broken. Something could have happened." "We knew what to do," Reed maintained, no matter what the scenario was. "We had a runbook that said if this happens, you do this, this, and this. They did not do that with Orca."
When the Nerds Go Marching In
The Federal Communications Commission has given the Tribune Company key clearances as it prepares to leave bankruptcy protection and transfer the company to new owners. The FCC is approving the transfer of Tribune’s broadcast licenses to the new owners. It’s also giving the new owners a waiver on a federal ban on owning newspapers and TV stations in the same market. It’s one of the final hurdles in a years-long bankruptcy process that is expected to conclude in the next several weeks. Tribune CEO Eddy Hartenstein said in a statement Friday that the company is “extremely pleased” by the action.
Tribune gets key FCC clearances, plans to leave bankruptcy in next several weeks Memorandum and Order (read the FCC decision)
A Boston-based investor that specializes in broadcast and wireless towers has paid $70 million for the antennas atop the John Hancock Center, another step in a plan by the skyscraper's owners to sell off the building's parts piecemeal.
An affiliate of American Tower Corp. closed in late October on the 34,000 square feet of rooftop space housing TV and radio transmission equipment, county records show. American Tower bought the property from a joint venture of Deutsche Bank A.G. and NorthStar Realty Finance Corp., which seized the landmark tower earlier this year after its prior owner, a joint venture led by a Goldman Sachs Group Inc. unit, defaulted on about $400 million in debt. Leased by TV networks, FM radio stations and governments, the Hancock's antennas are second only to the Willis Tower's in a city with limited broadcast capacity, according to David Denton, co-founder of Florida-based Tall Tower Ventures LLC. About nine FM stations in the Chicago market use the Hancock for their primary operations, while most TV stations use it as a backup site and operate from Willis, he said.
How much for the antennas atop Hancock Center?
The Supreme Court has rejected an appeal from the Cook County state's attorney to allow enforcement of a law prohibiting people from recording police officers on the job.
The justices left in place a lower court ruling that found that the state's anti-eavesdropping law violates free speech rights when used against people who tape law enforcement officers. The law set out a maximum prison term of 15 years. The American Civil Liberties Union filed a lawsuit in 2010 against Cook County State's Attorney Anita Alvarez to block prosecution of ACLU staff for recording police officers performing their duties in public places, one of the group's long-standing monitoring missions. Opponents of the law say the right to record police is vital to guard against abuses.
Supreme Court rejects plea to ban taping of police in Illinois