YouTube Plans to End Targeted Ads to Kids to Comply With FTC

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Apparently, to satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch. The move could immediately dent ad sales for the video giant -- though not nearly as much as other proposals on the table. The Federal Trade Commission is looking into whether YouTube breached the Children’s Online Privacy Act (COPPA). The agency reached a settlement with YouTube, but has not released the terms. It is not clear if YouTube’s changes to ad targeting are a result of the settlement. The plans could still change, apparently.


YouTube Plans to End Targeted Ads to Kids to Comply With FTC