Vacationers Stay Connected To All Things Internet

No matter where vacationers migrate this summer, chances are slim that they will completely disconnect from digital media and communications. Indeed, 72.2% travelers in 2010 say they accessed the Internet, email or social media sites while on their last vacation, according to a new study from ad network Burst Media. Men or women, why do vacationers go online? Keeping in touch with family and friends was the reason cited by 42.8% of men, and 52.7% of women used that excuse. Meanwhile, 27.3% of men -- and 31.6% of women -- said they went online to check out local destinations and entertainment. Among men, 33.1% said they used the Web to check news and sports sites, as compared to 23.7% of women. Finally, 22.3% of men and 17.6% of women said they needed to virtually check in at the office.