Starlink looking less niche as its retail presence expands

The Starlink satellite broadband service remains largely relegated to rural areas and does not yet represent a major, direct competitor to wireline broadband service providers and fixed wireless access offerings in urban areas. But Starlink's expanding presence at retail sites—along with some recent price cuts—indicates the company isn't content for the service to be limited as a niche offering. Jeff Moore, principal of Wave7 Research and a watcher of marketing trends across the mobile, satellite, and broadband landscapes, discovered in March 2025 that Starlink was being sold broadly at Best Buy stores. And Starlink has been broadening its retail footprint. Citing Starlink's evolving list of retail partners, Moore points out that the service is also being sold by a mix of big-box stores and smaller outlets, including Home Depot, Nebraska Furniture Mart, West Marine, Bass Pro Shops, Cabela's, Microcom, Thor Industries, Tractor Supply, Winegard Company, and Walmart.