Sens Katie Britt, Richard Blumenthal Introduce Legislation to Shield Youth from Targeted Gambling Advertising

Sens Katie Britt (R-AL) and Richard Blumenthal (D-CT) introduced landmark legislation to combat the rapid and concerning rise in youth gambling. The Gaming Advertisement to Minors Enforcement (GAME) Act would prohibit social media companies and other advertising websites from targeting minors with sports betting through online advertising. The Federal Trade Commission would be responsible for enforcing the law, which would begin one year after enactment. Failure to comply could result in civil financial penalties and injunctive relief sought through the courts. Under the GAME Act, repeat offenders can be referred to the Department of Justice, which could impose financial penalties of up to $100,000 for each advertisement shown to a minor that promotes sports gambling. In cases where thousands of advertisements are shown to minors, the financial penalties could become substantial.