Rep Gottheimer Announces New Bipartisan Legislation to Ban AI Surveillance Pricing at Grocery Stores & Delivery Services

Rep Josh Gottheimer (D-NJ-5), Co-Chair of the Democratic AI Commission, announced the No Rigged Grocery Prices Act, new bipartisan legislation to protect consumers from AI-powered surveillance pricing at grocery stores and third-party grocery delivery platforms. Gottheimer is introducing the bill with co-lead Rep Mike Lawler (R-NY-17). The bill comes after Instacart was caught changing prices on products customers ordered online, charging some shoppers up to 23 percent more for the exact same item, at the exact same store, at the exact same moment. The bipartisan “No Rigged Grocery Prices” Act would:

• Prohibit grocery retailers and third-party delivery platforms from using consumers’ personal data to charge different prices for the same items;
• Require clear disclosures when prices legitimately change—such as for items sold by weight or when supply runs short; and
• Strengthen protections around grocery substitutions, so consumers remain in control of what ends up in their cart and what they pay for it.