MobileX offers free wireless service for SNAP customers

MobileX CEO Peter Adderton is challenging carrier CEOs in the wireless industry to step up and help people who are losing federal food assistance due to the lapse in the Supplemental Nutrition Assistance Program benefits. MobileX announced that it will cover the cost of its wireless service for customers—new and existing—who have lost access to SNAP. The offer includes unlimited talk and text, plus up to 2 GB of data/month, which will be covered for as long as their SNAP benefits are disrupted. Call it a PR stunt if you want, but Adderton says it’s the right thing to do. “At the end of the day, no one else is doing it. Why aren't T Mobile, AT&T and Verizon doing it? They all should be doing it. We’re probably the least financially strong compared to the other guys, but we're still willing to do it. I'm hoping that I will be able to get the rest of the industry to join me.”