How X Is Benefiting as Musk Advises Trump

X, the social media platform owned by Elon Musk, has enjoyed a number of perks since Musk became omnipresent at President Trump’s side. Since the election, the platform has become a go-to source for administration information, as Musk provides real-time updates about his Department of Government Efficiency and targets for federal cost-cutting to his more than 219 million followers. In February, at least a dozen government agencies, including the Internal Revenue Service and Defense Department, established new DOGE-focused X accounts to seek tips about federal waste and fraud. Users seeking an audience with Musk have increasingly flocked to the site in hopes of catching his ear. The positioning of X as a powerful government mouthpiece has helped bolster the platform, even as the company continues to struggle. It has scrambled to meet revenue and advertising goals in recent months. It faces regulatory scrutiny abroad. And on March 28, Musk announced that he had sold X to his artificial intelligence start-up, xAI, combining a struggling company with a faster-growing one. Even so, X’s heightened visibility under the Trump administration stands out — and has had a halo effect. Bankers have sold off billions in the company’s outstanding debt in recent weeks, aided by investor optimism about Musk’s alignment with President Trump. Major advertisers such as Amazon and Apple have returned. While it’s unclear how long X’s new momentum will last, and how much of it is a direct result of Musk’s proximity to President Trump, the recent successes are notable after years of business woes.