How Joe Biden’s Digital Team Tamed the MAGA Internet

Despite having many fewer followers and much less engagement on social media than President Donald Trump, Joe Biden's campaign raised record amounts of money and ultimately neutralized Trump’s vaunted “Death Star” — the name his erstwhile campaign manager, Brad Parscale, gave to the campaign’s digital operation. Figuring out whether any particular online strategy decisively moved the needle for President-elect Biden is probably impossible. Offline factors, such as Trump’s mishandling of the pandemic and the economic devastation it has caused, undoubtedly played a major role. But since successful campaigns breed imitators, it’s worth looking under the hood of the Biden digital strategy to see what future campaigns might learn from it. 1) Lean On Influencers and Validators. 2) Tune Out Twitter, and Focus on ‘Facebook Moms.’ 3) Build a Facebook Brain Trust. 4) Promote ‘Small-Batch Creators,’ Not Just Slick Commercials. 5) Fight Misinformation, but Pick Your Battles.