FCC Commissioner Starks Seeks Details On Bidstream Consumer Data And Procedures To Ensure Data Privacy
On Aug 4, Federal Communications Commissioner Geoffrey Starks sent letters to AT&T and Verizon inquiring about the aggregation and monetization of sensitive consumer data that is generated for advertising placement purposes. Recent reports indicate that this data is being used to track Americans’ locations to protests and places of worship.
In the letters, Commissioner Starks seeks details about AT&T and Verizon’s participation in real-time bidding exchanges for mobile advertising, including through the advertising technology companies they have acquired in recent years. The letters also request details on each provider’s policies and procedures to prohibit or minimize tracking of Americans to protests, including the Black Lives Matter protests, and other sensitive locations, including places of worship and medical providers.
Commissioner Starks Seeks Details On Bidstream Consumer Data And Procedures To Ensure Data Privacy