The Economic Impact of the Market Making Internet

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This study, commissioned by the Interactive Advertising Bureau (IAB) and led by a researcher from Harvard Business School, assesses the impact of the internet on US gross domestic product (GDP). Key findings:

  • The internet economy grew seven times faster than the total US economy during the past four years, and now accounts for 12 percent of the US GDP.
  • More than 17 million jobs in the US were generated by the commercial internet, 7 million more than four years ago.
  • More internet jobs, 38 percent, were created by small firms and self-employed individuals than by the largest internet companies, which generated 34 percent.
  • There are 200,000 full-time equivalent jobs in the online creator economy.
  • Every congressional district depends on internet-dependent jobs; Seven congressional districts have at least 10 percent of their residents working directly in the internet ecosystem, accounting for 9 percent of total US internet employment.

Study Finds Internet Economy Grew Seven Times Faster Than Total U.S. Economy, Created Over 7 Million Jobs in the Last Four Years