Do subscribers of mobile networks care about Data Throttling?

Network neutrality mandates have been made out either as necessary to ensure a level playing field in online markets or, alternatively, as overly restrictive regulation preventing innovation and investment. However, there is little empirical research on the consequences of data throttling, which becomes legal without network neutrality regulations. We combine throughput levels measured for mobile internet service providers in the United States with usage data to explore how sensitive users are to such practices. We find no evidence that users change their behavior when faced with throttled data rates.