Digital Transformation In A COVID World – The More Things Change…

The mad spring rush for capacity is behind us, and now companies are assessing how the pandemic impacted their businesses. While we are starting to see some clients return to normal with their data and application transport requests, entire segments, such as hospitality or small and medium businesses, remain cautious. It’s a good time to take pause and figure out what’s next. A lot of what we think is new is really just stuff that was already in place before the crisis hit. Truth be told, we’re probably giving the corporate response to COVID-19 too much credit for driving digital transformation.  Here are a few reasons why:

• Companies around the world didn’t become digital overnight because of the pandemic.
• We knew companies were going all-in on digital. 
• It was all about human experience anyway. 
• The pieces were already in place to redefine what collaboration truly means.