Did NebuAd Stage Closing?

Lawyers for behavioral targeting company NebuAd recently told a federal court that the company is out of business. But attorneys who are suing the controversial company alleged this week that NebuAd is only engaging in a "shell game" in order to avoid liability for allegedly violating Web users' privacy. In papers filed with the federal district court in San Francisco, consumers' lawyers allege that former NebuAd executives formed a new UK company, InsightReady, as part of a strategy to avoid damages in the lawsuit. "NebuAd has long known exactly what it would do to escape this lawsuit," the plaintiffs' lawyers allege. "From setting up the new corporate entity, to moving it to a new country, to staffing it with the same loyal executives who have been with it all along ... these are well-trod paths for the principal actors."