Comcast study: Broadband boosts real estate metrics

Broadband is the most important selling point in the commercial real estate market behind price, parking and location, according to 90% of building owners and property managers in a survey conducted by Comcast Business Class.

Other results from the survey:

• 61% of commercial building owners and property managers report that having advanced communications in their buildings provides them with a competitive advantage
• One-half of respondents said that providing multiple service provider options positively impacts occupancy rates by up to 19%
• More than a third of respondents said the topic of access to advanced communications services comes up in 75% of negotiations with prospective tenants