Cable TV Attracts More Over the Top Viewers Than Satellite, Telecommunication Companies

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Some pay TV providers are better at attracting over the top (OTT) subscribers than others. That includes Time Warner Cable, Cablevision systems and Cox Communications. A study by Millward Brown Digital found these traditional cable operators performing better -- in general -- than satellite and telecommunication company operators.

At Time Warner Cable, 26 percent of its subscribers also subscribed to OTT services in the first quarter of this year. Cablevision and Cox each posted a 25 percent number. On the opposite end, 16 percent of DirecTV's customers bought OTT services. AT&T is at 17 percent; and Dish Network, 19 percent. Sitting in between is Comcast and Verizon, each at 23 percent; CenturyLink is at 21 percent. Overall, only 22 percent of customers who have pay TV packages from cable, satellite, or telecommunication company operators also buy OTT services. Of all OTT services, HBO Now/HBO Go has seen the biggest growth in the first and second quarters of this year versus that of Netflix, Amazon, and Hulu. HBO and Netflix get the best results from young TV consumers, with 54 percent and 51 percent of their customers Millennials. At both services, 34 percent of their customers are slightly older Gen-Xers, with the remaining customers baby boomers.


Cable TV Attracts More Over the Top Viewers Than Satellite, Telecommunication Companies