A.I. Is Giving You a Personalized Internet, but You Have No Say in It

The internet is beginning to look different for everyone, with tailored ads, bespoke advice and unique product prices shown to people depending on what they say to AI chatbots. And there is typically no “off” switch. To put it another way, the tech industry is making a personalized internet just for you, but you have no say in it. “These tools are sold to us as more powerful, but we have less say in things,” said Sasha Luccioni, a researcher who focuses on A.I. ethics at Hugging Face, an A.I. company. “It’s on us to opt out, and it’s usually pretty complicated and not very clear what we should be opting out of.”