AI and rural broadband

Some rural broadband providers are early adopters of artificial intelligence while others remain skeptical—but NTCA-The Rural Broadband Association's Shirley Bloomfield says it’s clear AI is a powerful tool for the industry when used correctly. When asked if she is skeptical or bullish about AI, Bloomfield said, “I generally come down on the bullish side. I think there are so many interesting efficiencies that AI can bring.” Bloomfield said increasing efficiency is critical for rural broadband providers, and AI can play a role in everything from network design to customer service. Bloomfield touched on demand forecasting, terrain planning, and route determination, and said she was particularly interested in how providers are using AI for troubleshooting, cybersecurity, and customer experience.