2025 Global Satellite Broadband Performance Report

Since 2019, SpaceX has launched a total of 10,790 Starlink satellites, helping it to gain a total of 9.2 million satellite internet customers. Starlink’s success in consumer-focused satellite internet services is clearly visible in Speedtest data. The company accounted for 97.1% of all global satellite Speedtest samples in the third quarter of 2025. Viasat came in a distant second with 1.7%. HughesNet was third globally with 1.0%. Speedtest data also provides a view into where Starlink’s customers are located. The United States, Mexico, Indonesia, Brazil, and Canada are the company’s top five markets, according to Speedtest sample counts – with the U.S. accounting for more than one in five Starlink samples. As for network performance, Starlink median download and upload speeds have been rising in all of its major markets. Starlink has also displayed clear improvements in its latency measurements in countries all over the globe. Starlink’s highest latency – 282 ms in the Marshall Islands in the third quarter of 2025 – was still less than half that of the fastest GEO satellite latency measurements. In reaction to Starlink’s growth, a number of incumbent GEO satellite operators have engaged in mergers and acquisitions. Those providing services to consumers – including Viasat and HughesNet – deliver download speeds roughly three times slower than those of Starlink in most big markets. Meanwhile, new LEO satellite players like Amazon Leo are seeking to capture a share of the market.