AI and rural broadband
Some rural broadband providers are early adopters of artificial intelligence while others remain skeptical—but NTCA-The Rural Broadband Association's Shirley Bloomfield says it’s clear AI is a powerful tool for the industry when used correctly. When asked if she is skeptical or bullish about AI, Bloomfield said, “I generally come down on the bullish side. I think there are so many interesting efficiencies that AI can bring.” Bloomfield said increasing efficiency is critical for rural broadband providers, and AI can play a role in everything from network design to customer service.
