Elon Musk paid $44 billion for a media property
Twitter's most precious asset isn't its technology, its business, its data, or its employees. What makes Twitter unique is the attention it has won from the media profession — and that is what Elon Musk bought for $44 billion. Journalists fell in love with Twitter because it's a fast, open medium for sharing news. Then their presence on the platform transformed what was once just a buzzy, ephemeral social network into a conduit for world leaders, public institutions and social debates.