May 2014

Germany Mulls Arbitration for Web ‘Right to Be Forgotten’

The German government is considering setting up arbitration courts to weigh in on what information people can force Google and other search-engine providers to remove from results.

Following a European Union court decision in May granting consumers the “right to be forgotten,” the Interior Ministry in Berlin would seek to establish “dispute-settlement mechanisms” for consumers who file so-called take-down requests. If search providers introduce automatic deletion, public information would be at risk, the ministry said.

“Politicians, prominent figures and other persons who are reported about in public would be able to hide or even delete reports they find unpleasant,” it said. The ministry suggested that the removal of information shouldn’t be left to company algorithms.

CFA: Tenth Circuit Decision Boosts FCC Net Neutrality Approach

The Consumer Federation of America argues that the Tenth Circuit Court of Appeals decision declining petitions to review Federal Communications Commission Universal Service Fund intercarrier compensation reforms buttresses the FCC's ability to regulate network neutrality using Sec. 706 authority, as FCC Chairman Tom Wheeler has proposed.

The Tenth Circuit ruling, it argues, gives a "huge boost" to that strategy in the following ways:

  • It finds that §254 is an independent source of authority to include broadband access service in the definition of universal service.
  • It identified §706 as a separate basis of authority that complements the §254 authority.
  • It recognizes the important role that flexibility has always played in implementation of the Communications Act and explains the logic of the new approach to flexibility embodied in the Telecommunications Act of 1996.
  • It systematically and thoroughly dispenses with a wide range of arguments that are little more than screeds against change.

Broadcasting Board of Governors
June 3, 2014
2:00 - 3:00 p.m.
http://www.eventbrite.com/e/newsgathering-and-policy-perceptions-in-ukra...

The Broadcasting Board of Governors (BBG) and Gallup invite you to attend a research briefing on Ukrainians' newsgathering habits, along with their perceptions of government and the political climate in the country.

Almost all Ukrainians (96.8%) use TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media and is now the second most prevalent news source in the country, with about half (48.3%) going online for news at least weekly. In Crimea and Ukraine's southern and eastern regions, pro-Russian sentiment is strongest and some Ukrainian analogue broadcasts have been blocked and replaced by Russian broadcasts. Only one in five Crimeans (18.7%) say the cessation of some Ukrainian TV channels in Crimea has changed their news-gathering habits.

While Ukrainians in different areas of the country have varying opinions on many political issues, the majority in all regions agree that no government outside of Ukraine has a right to be involved in decisions about Ukraine's future.

The briefing will share data from research conducted April 21-29, 2014 on media usage, a methodological overview and a review of attitudinal data on government and foreign policy in Ukraine and Crimea.

Speakers will include:
• Chris Stewart, Partner, Gallup
• Bruce Sherman, Director, Office of Strategy and Development, BBG
• Neli Esipova, Director of Research, Global Migration and Regional Director, Gallup
• Sarah Glacel, Senior Audience Research Specialist, Radio Free Europe/Radio Liberty
• Scott Michael, Research Analyst, International Broadcasting Bureau

For more information, please contact the BBG's Office of Public Affairs at (202) 203-4400 or publicaffairs@bbg.gov



Bolt Fiber is Coming to Rural Oklahoma, Latest Electric Utility Gigabit Broadband Project

Until now gigabit broadband projects in metro markets have garnered the most attention. But Bolt Fiber Optic Services, a unit of Northeast Oklahoma Electric Cooperative, said it plans to offer gigabit broadband service in its rural Oklahoma serving area.

Bolt Fiber Optic Services plans to offer high-definition video services as well as high-speed Internet over the gigabit passive optical network (GPON) that it plans to build using equipment from Alcatel-Lucent. Customers also will be able to use third-party voice-over-Internet protocol offerings, the company noted in the announcement.

The company plans to begin offering service in the fourth quarter of 2014 and to complete the deployment by April 2017.

As a utility company, Northeast Oklahoma Electric Cooperative is not entitled to Universal Service funding. And some readers may be surprised that the company is able to make a business case for ultra-high-speed broadband deployment without that funding.

New America Foundation and Joan Ganz Cooney Center at Sesame Workshop
In partnership with the National Summer Learning Association and the Campaign for Grade-Level Reading
Tuesday, June 10, 2014
10:00 a.m. - 12:00 p.m.
http://www.newamerica.net/events/2014/anytime_anywhere_summer_learning

The so called "summer slide" in educational achievement hits young children from low-income families the hardest. Without opportunities to read together with adults, to practice new skills and to gain exposure to new words and ideas, far too many young children lose two to three months of reading skills each summer. Scholars have documented that two-thirds of the ninth-grade reading achievement gap can be attributed to this loss in the elementary school years alone.

How can schools and communities address this troubling and costly phenomenon? Could well-deployed technology help close the summer learning gap? Several national organizations and educators are exploring how digital connections may bring new resources to families and help parents tap into affordable and motivating opportunities for their children to experience the joy of reading and learning, offline and on.

Agenda

Welcome and Framing
• Lisa Guernsey, Director, Early Education Initiative & Director, Learning Technologies Project, New America
• Michael H. Levine, Founding Director, Joan Ganz Cooney Center at Sesame Workshop

Remarks
• Roberto Rodriguez, Special Assistant to the President for Education Policy, White House Domestic Policy Council (invited)
• Yolie Flores, Senior Fellow, Campaign for Grade-Level Reading
• Sarah Pitock, CEO, National Summer Learning Association

Panel Discussion
• Terri Clark, Arizona Literacy Director, Read On Arizona (via video)
• Sandra Gutierrez, National Director, Abriendo Puertas/Open Doors
• Susan Neuman, Professor of Educational Studies, University of Michigan
• Debra Sanchez, Senior Vice President for Education and Children's Content, Corporation for Public Broadcasting
• Moderator: Lisa Guernsey

Join the conversation online using #summerslide and following @NewAmericaEd

To RSVP for the event:
http://www.newamerica.net/events/2014/anytime_anywhere_summer_learning

For questions, contact Liana Simonds at New America at (202) 735-2829 or simonds@newamerica.org



Brokers use ‘billions’ of data points to profile Americans

Data brokers that quietly gather billions of pieces of data on Americans should be required to operate more openly, so that those categorized as “financially challenged” or possibly suffering from serious medical conditions have the ability to check and challenge those characterizations, a federal report said.

The data broker industry, which is lightly regulated, develops profiles of hundreds of millions of people using online and offline sources, such as magazine subscriptions, visits to Web sites, posting on social networking services and purchase histories, the Federal Trade Commission reported. The information sold to marketers can include race, income and homeownership. Categories used to label consumers include “Bible Lifestyle,” “Smoker in Household” and “New Age/Organic Lifestyle,” the report said. One category, called “Rural Everlasting,” describes people of retirement age who have “low educational attainment and low net worths.”

FTC officials, who based their report on documents gathered by issuing subpoenas to nine data brokers in December 2012, expressed concern about how the data is collected, how it’s used and the potential for making errors that are kept secret from the consumers themselves. “The extent of consumer profiling today means that data brokers often know as much -- or even more -- about us than our family and friends, including our online and in-store purchases, our political and religious affiliations, our income and socioeconomic status, and more,” said FTC Chairwoman Edith Ramirez. “It’s time to bring transparency and accountability to bear on this industry on behalf of consumers, many of whom are unaware that data brokers even exist.”

The report included several legislative proposals intended to help Americans learn what information has been gathered about them and to correct errors. Consumers, under the FTC proposals, also would have the option to opt-out of data gathering about themselves. Such information is widely used by digital advertisers to improve the targeting of their marketing messages.

Data Brokers: A Call for Transparency and Accountability

An Edtech Bill of Rights

[Commentary] What are educators’ priorities when it comes to education technology? And what should be included in an “Edtech Bill of Rights”?

  • The best interests of students must always be first and foremost.
  • Tools should fill a REAL need for teaching/learning (not solutions in search of a problem).
  • Ask teachers and talk to administrators at every stage of the design process.
  • Have open, balanced conversations among all stakeholders.
  • The introduction of edtech should include ongoing targeted meaningful staff development that is preferably teacher led.
  • Student data must be secure: edtech companies should be open and clear about their use of data and information.
  • Education technology should continually be tested in classrooms.
  • The larger community should be included in the selection and implementation of edtech.
  • If solutions claim to be research-based, they need to be truly research based.
  • We need to know more about what works based on real data.
  • Access should be reasonable and appropriate for all stakeholders.
  • Compensate teachers who are product developers for their works.
  • Similarly, compensate educators for providing extensive feedback and help with product development.
  • Structure the ways teachers can provide feedback and interact with new tools as forms for professional development.
  • Research should include recommendations that address the socio-emotional implications of using technology products.
  • Districts should provide thought leadership on their theory of learning to help drive appropriate product development that aligns with district priorities.
  • Everything should revolve around the learner.

ESPN Floats a Netflix-Style Trial Balloon. But It’s Not Giving Up the Bundle.

ESPN has already said it may let you pay for its sports programming on the Web without subscribing to a traditional pay-TV package. Now it is floating the idea of selling some of its stuff directly to consumers, just like Netflix does.

ESPN boss John Skipper says that in 2015, the company may sell a package of Major League Soccer games to Web viewers, who could pay for the games without subscribing to ESPN itself. That would essentially replace the MLS Live service that the league currently markets to fans on its own, which costs $65 a season and gives subscribers digital access to most of the league’s games.

If ESPN goes through with those plans, it would mark the first time the network has served up sports on an a la carte basis. And if you’re a certain kind of TV-of-the-Future thinker, you can argue that it’s evidence that the bundle that supports the entire TV Industrial Complex is starting to unwind.

But the other way to look at ESPN’s trial balloon is that it shows the cable company’s commitment to the cable business model, where pay-TV subscribers pay a lot of money to get all of ESPN’s programming, and all of ESPN’s channels, whether or not they actually want ESPN. That’s because ESPN isn’t taking anything out of its bundle -- it’s just talking about adding a premium tier for a tiny slice of fans willing to pay extra.

Marketing to Millennials in a Data-Driven, Post-Campaign Era

With the influx of mergers-and-acquisitions activity in the marketing technology industry, there is a clear demand for technology that enables brands to more efficiently and more relevantly engage with their customers.

This demand stems from an important transformation currently taking place in the minds of the current and next wave of consumers regarding how they choose to interact with brands. With digital channels, social media and mobile communications, today’s millennial generation in particular orchestrates its own experience. Millennial consumers no longer follow predetermined, linear routes from exposure to conversion to brand advocate; rather, they utilize a variety of on- and offline channels to start, stop, rejoin and jump engagement levels, carving out highly individualized paths to purchase. As a result, the conventional marketing funnel is now irrelevant and traditional campaigns are extinct.

Forrester Research has even reported that we’re moving into a “post-campaign era,” where people despise and distrust push-style marketing methods that interrupt or intercept them -- 49 percent of consumers don’t trust digital ads, 38 percent don’t trust emails, and 36 percent don’t trust information in branded apps. Today, marketing success depends on customers seeing, engaging with and sharing content within their trusted social networks. No one is waiting to be wooed by elaborate campaigns. The challenge for marketers, then, is to break through the overcrowded personal junk filters set by millennials with relevant, targeted, valuable and non-promotional interactions.

[O'Neill, Chief Marketing Officer, SDL]

Educating the 'big data' generation

MIT's big-data education programs have involved numerous partners in the technology industry, including IBM, which began its involvement in big data education about four years ago.

IBM revealed to Fortune that it plans to expand its academic partnership program by launching new academic programs and new curricula with more than twenty business schools and universities, to begin in the fall. To date, IBM has invested more than $24 billion in R&D and acquisitions to build the company's capabilities around big data and analytics, and it employs about 15,000 consultants and 400 mathematicians to focus exclusively on the area.

Business analytics is now a nearly $16 billion business for the company, IBM says -- which might be why it is interested in cultivating partnerships with more than 1,000 institutions of higher education to drive curricula focused on data-intensive careers.

The W. P. Carey School of Business at Arizona State University launched a Master of Science in Business Analytics degree in 2013 and is now adding a Bachelor of Science in Data Analytics program as well. ASU started its master's program small, with an initial cohort of five students last fall. It has matriculated 100 and is shooting for two groups of 50 by 2015. Meanwhile, the number of applications to the master's program has jumped from 159 in 2013 to 298 applications as of early May.