Telecom groups fight back against free messaging
Just past the security gate for the world's largest cell phone trade show in Barcelona, executives of big mobile carriers can't avoid walking past a booth they would probably rather not see: It's for "Pinger," a small California company that offers free texting in the United States and Germany and has global expansion plans.
Pinger — along with an explosion of smartphone messaging services like iMessage, BlackBerry Messenger, WhatsApp, Viber Media, Facebook Messenger and KakaoTalk — have managed in just a few years to slash away at the important revenue that cell phone companies get from text messaging, and analysts say there's no end in sight to the financial bloodletting. They do it by offering messaging applications that let phone users chat for free on the carriers' data networks or Wi-Fi. Some, like Pinger, make money from advertisements and work on computers as well. The London-based Ovum research firm estimates telecommunications companies lost nearly $14 billion last year in text-messaging revenue as consumers migrated to applications allowing them to send messages over cell phone data networks. Ovum said the companies still took in an estimated $153 billion, but that was down 9 percent from a year earlier, and Pinger co-founder Joe Stipher wants to reduce the amount even more.