FTC's Brill: 'Do Not Track' Means Do Not Collect Data
Speaking at Fordham Law School privacy conference, Federal Trade Commission member Julie Brill said, “For me, one of the most critical points is that Do Not Track is not just Do Not Target ... but also, when the consumer so chooses, Do Not Collect.”
She added that while she was pleased with the Digital Advertising Alliance's stance on browser-based do-not-track tools, she intends to "closely watch industry’s progress in creating a robust solution to effectuating consumers’ choices, including whether choices provided to consumers address the collection of their information in the first instance, and not just the receipt of targeted ads." Commissioner Brill did not elaborate on whether she envisions exceptions for analytics, fraud detection or other purposes. Commissioner Brill also questioned whether "heightened protections" for consumers are needed when companies used relatively mundane data to draw conclusions about sensitive conditions. She referenced recent newspaper articles about how Target deduced certain consumers' pregnancies, and said the practice raised concerns even if the predictions were based on "innocuous data," like the purchase of lotions and newborn-size diapers.