If TV's Far-Sighted, It Will Serve the Blind
[Commentary] If you have your sight and you've never listened to video description service for the blind, you ought to. You soon realize what a wonderful enhancement it is to TV programming for the millions of Americans with little or no sight. They can follow the plots, "see" the characters and get all the jokes.
When Congress gets back from its summer recess, it is expected to send legislation to the president directing the Federal Communications Commission to impose rules requiring broadcasters to provide a video description service.
The proposed rules are modest, initially requiring only network O&Os and affiliates in the top 25 markets to provide four hours a week of described programming. Stations in smaller markets will have to provide some level of service over 10 years. But broadcasters and the Hollywood producers that work for them shouldn't wait for the FCC and they shouldn't take their time in rolling out the service. They should embrace the service and provide descriptions on as many of their shows as they can as quickly as they can. They should go way beyond what Congress and the FCC are asking. They should do it because it elevates their status as good corporate citizens, because it underscores broadcast television as the unique and democratic medium that serves everybody and because it is the right thing to do.