Hispanic TV Homes Jump to 40% This Season

With results of the 2010 Census expected to show a significant increase in the Hispanic population, Nielsen has been busy re-aligning its demographic meter. The television measurement company estimates that 40% of U.S. television homes this season will be Hispanic households.

That's an increase of 3.07%, or nearly 400,000 Hispanic homes season-to-season. It also outpaces overall household gains season-to-season (0.87%) by more than three to one. A modest increase in African-American and Asian households is also expected this season.