December 2009

In nod to media, Google News policy limited

As the journalism industry gathers once again to wring its hands about the future, Google has thrown it a bone with new limitations on its "First Click Free" policy for news stories shown on Google News. Companies that operate subscription-based Web sites don't want to expose the full text of their articles to Google. But despite what Wall Street Journal owner Rupert Murdoch says, most of them also want their articles and sites discoverable through Google and Google News. As a compromise, Google has allowed those publishers to participate in what it calls a "First Click Free" program, where articles accessed through Google News links can be seen in their entirety, but if the user attempts to click anywhere else on that story page, they are directed to a sign-up page. The problem is that Web users quickly figured out that you can access almost any Wall Street Journal article for free simply by cutting and pasting the headline into Google News, which generates a "free" link that isn't available if another publisher links to a Wall Street Journal article. As a result, Google is now putting limits on the First Click Free usage. Web publishers can now decide to limit use of the First Click Free rule to five times per person per day through both Google News and regular Google search results. It's not clear whether readers could get around this issue by clearing cookies from their browser or enabling private browsing, but a Google representative said it will be up to Web publishers to decide how they want to track visitors through some combination of cookies or IP addresses.

Cellphone news, next big thing in media

Spread of news and advertising content via mobile phones and social networking are the two areas that will shape the newspaper industry in the years to come, said speakers at a round table at the World Newspaper Congress and World Editors Forum on Monday. Newspaper publishers and editors from organizations all over the world have assembled here for the meeting that will discuss the future of the newspaper industry and the issues facing it. The annual digital media round table was on 'The Internet-A Maturing Medium' and was addressed by Martha Stone, director, Shaping the Future of the Newspaper Project, USA; Stephen Quinn, professor from Australia; Are Stokstad, executive vice president, A-Pressen, Norway; Valerie Levechenko, director, Ria Novosti, Russia; and Dietmar Schantin, director of WAN-IFRA and moderated by Eamonn Byrne, director, WAN-IFRA. Mobile advertising in the US is slated to touch a revenue of $ 3.33 billion in the US alone by 2013, said Martha Stone. According to her, there are 600 million mobile phone connections worldwide as of today and that Europe continues to be the digital hotspot both with regard to mobile phone and Internet and that mobile texting is the most fetching revenue.

Comcast launches bandwidth meter pilot

Comcast on Tuesday announced the launch of a pilot program for its Internet customers to keep track of how much bandwidth they're using. The company is finally introducing a Web-based metering program, which will let users check these numbers from any browser. This comes a little more than a year after Comcast began enforcing a strict 250GB cap on download bandwidth, exiling those who went over twice for an entire year before being able to get Internet service again. In the interim the company had offered no official tool for customers to see how close they were getting to that limit, outside of a free McAfee Security software program that needed to be installed on each computer sharing that connection. The new online meter is coming first to customers in Portland (OR) as part of a pilot project, which could be expanded to other parts of the country beginning next year.

India blocks service to millions of handsets

India has blocked service to all mobile phones without a valid identity code, as part of antiterrorist measures being implemented by the Indian government. On Monday, any handset without a valid International Mobile Equipment Identity (IMEI) code had its connection cut off, according to the Indian Cellular Association (ICA), which represents mobile operators in the country. The mobile industry is complying with a government directive that arose after discussions between Indian security agencies and the Indian Department of Telecommunications, the ICA added.

Despite new technology, TV is still the main medium

TV screens live all around us now, on the walls, on our desks, in our cars, and, increasingly, in our pockets. Individual networks and stations are seeing their ratings decline in the crowded, multiscreen environment. But the bottom line is that home entertainment is thriving. People are watching more, in more places than ever. Don't worry about hand-held gizmos taking over from the set in the living room anytime soon. "The primacy of the TV platform is clear," according to Peter Stern of Time-Warner, in spite of the changing habits of young people on Facebook, YouTube and the rest. Stern reminded a cable convention in Denver recently that 97 percent of viewing is still on TV; the average person consumes 4-5 hours of TV a day, but only 2-6 minutes of online video a day. The average American home has many more TVs than people. Stop chasing "the next shiny object," Stern advised, and give customers what they want to watch on TV.

Congress' Best (And Worst) Committee Web Sites

The Congressional Management Foundation awards Gold Mouse prizes every few years to the best Web sites maintained by committees and individual congressmen, but its next report isn't due until January 2010. Given the uneven landscape of offerings, NationalJournal.com commissioned a panel of new media experts to grade 16 Senate and 20 House committee Web sites and offer their criticisms and suggestions. The judges reviewed standing committee Web sites only and did not look at joint or select committees. House committee sites fared better in the review. The top-rated sites featured legislative calendars, effective use of YouTube and social media, FAQ pages, up-to-date committee news and crisp, clean homepage designs. Some of the lowest-rated sites recalled Leo Tolstoy's quote that each unhappy family is "unhappy in its own way."

FCC Chairman Pushes Changes to Expand Broadband Access

Federal Communications Commission Chairman Julius Genachowski said he wants to overhaul the Universal Service Fund, $7 billion/year federal phone-subsidy program, and reallocate more airwaves to wireless carriers as part of a strategy to improve US broadband Internet availability and affordability. The Universal Service Fund is a federal subsidy program funded by consumers through a charge on their phone bills. The fund subsidizes phone service in rural areas and for low-income households. FCC officials want to change the plan so it funds new broadband Internet lines in rural areas. Proposals to revamp the fund have in the past provoked resistance from rural phone companies and their congressional allies. Smaller rural phone companies depend on the fund for operating revenues. "USF is a multi-billion dollar annual fund that continues to support yesterday's communications infrastructure," Chairman Genachowski said. "We need to reorient the fund to support broadband communications." The agency is also trying to identify airwaves that might be taken away from current holders and auctioned off for more wireless broadband service. A proposal floated recently by FCC officials to take airwaves from TV broadcasters has been met with sharp resistance by station owners. Broadcasters don't use all of their airwaves but they are reluctant to give any up. Some broadcasters have begun offering more free digital channels and others are considering using airwaves for mobile TV service, designed to allow consumers to watch TV on their cellphones and other wireless devices. Broadcasters' airwaves are highly coveted because signals travel easily across them and they carry through walls and around trees. Most of the airwaves used by wireless carriers aren't that strong, which means that companies need more towers to provide strong signals for subscribers.

Cable industry proposes 50 percent discounts on broadband service for low-income students

Getting high-speed Internet to American homes is just half the battle. Getting people to pay for the service and use it is the other part of the challenge facing federal regulators. As such, the cable industry Tuesday proposed a two-year project to bring discounted broadband service to middle school students who don't get broadband today. The National Cable and Telecommunications Association announced a plan called Adoption Plus that would target 3.5 million middle school children from low-income families. In it, cable providers represented by the NCTA said they would give free installation and a 50 percent discount for high-speed Internet service. The offer would give cable companies more customers. It also hinges on government aid for computers and training. The industry group is pushing the government to use stimulus funds to help households with training on computers and Internet use as well as discounts for computers. The cable companies won't get any of that funding.

FCC Chairman Genachowski issued a statement:

"I commend NCTA and their industry partners for their leadership in launching Adoption Plus ("A+"), a program that will bring the benefits of broadband to millions of middle school-aged children in low-income households across the country."

"The Internet is increasingly essential to academic success. With 65 percent of teens going online to complete homework assignments, students that don't have broadband access will fall behind those that do. Ensuring that all Americans have access to affordable broadband service is a national priority -- one that the Commission is actively working on as part of our National Broadband Plan."

"The cable industry's considerable investment in this program represents an important step in addressing the many broadband adoption challenges we face. Recognizing that there is no silver bullet for promoting sustainable adoption, the A+ program offers students the combined support of digital literacy education, discounted computers, and discounted broadband access. This comprehensive approach promises to significantly expand the educational, social, and economic opportunities for our next generation."

Attn NTIA/RUS: Wiring Community Anchors May Be A Mistake

[Commentary] There's been a lot of buzz around the benefits and relative viability of wiring all community anchor institutions (schools, libraries, hospitals, etc.) with fiber as the way to get the best bang for the broadband stimulus buck. But with any broadband policy it's dangerous to assume that an idea is universally good as the devil's always in the details. If we were to just go and build fiber networks to meet the needs of community anchor institutions then it's actually more likely that these networks won't be useful for future deployment. The reasons for this are manifold. Their might not be enough capacity designed into the network, either in dark fiber or spare conduit. Their won't necessarily be an easy to way to physically access this capacity even if it's there. The network likely won't be engineered in the optimal way in terms of its layout to facilitate universal broadband as community anchors aren't evenly distributed, especially in rural areas. And even if the network is designed the right way, there needs to be a fair system with clear rules for how deployers can get equal access to these networks.

Policymakers, business talk about America's innovation challenges

We created the light bulb, automobile, computer chip and Internet. But is the United States losing its innovative mojo? That's the fear of 61 percent of Americans surveyed by Newsweek and Intel recently, who said they believe the economic recession has hurt the nation's edge in innovations. Today, political leaders, policymakers and the titans of industries gather in Washington to hash out ideas on how to get that mojo back and what the key is to unlocking innovations of the future. Monday night, Larry Summers, director of the White House National Economic Council, opened the Innovation Economy Conference. He said the Obama administration is for its part trying to nurture an environment that would bolster innovations through the support of science and math education and through the encouragement of entrepreneurs. Specifically, he said the White House supports the extension of a research and development tax credit that expires this year. Summers said the administration seeks to grow research and development to become 3 percent of gross domestic product, compared to 2 percent today.