What the life and death of Cambridge Analytica tells us about politics — and ourselves
Politics and data are now inextricably linked. Cambridge Analytica was part of a world increasingly fueled by vast troves of personal data that billions of Internet users emit every day. Politicians now have the tools to target us each individually — based on data suggesting our race, religion, income, shopping habits, sexual orientation, medical concerns, personality traits, current location, past locations, pet preference or Zodiac sign if they'd like.