Wall Street Journal
Google plans to stop selling ads based on individuals’ browsing across multiple websites, a change that could hasten upheaval in the digital advertising industry. In 2022 Google plans to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet. The decision, coming from the world’s biggest digital-advertising company, could help push the industry away from the use of such individualized tracking, which has come under increasing criticism from privacy advocates and faces scrutiny from regulators.
The residents of Thursday Island, a speck on the archipelago Torres Strait Islands, have relied for years on Facebook to learn of everything from cyclone warnings to crayfish prices. The platform doesn’t eat up data the way other websites do, a priority for the remote communities, where people often use prepaid phones. Newspapers and radio stations with staffs made up of indigenous reporters publish Facebook updates in local dialects—a critical feature for those for whom English is a third or fourth language. It’s as real-time as the island can get.