Wall Street Journal

Facebook’s Effort to Attract Preteens Goes Beyond Instagram Kids

Facebook has come under increasing fire for its effect on young users and its efforts to create products for them. Inside the company, teams of employees have for years been laying plans to attract preteens that go beyond what is publicly known, spurred by fear that Facebook could lose a new generation of users critical to its future. The company formed a team to study preteens, set a three-year goal to create more products for them and commissioned strategy papers about the long-term business opportunities presented by these potential users.