Park Associates

More than 12 million US households have cut the cord on their home’s broadband service

More than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. There are more than 15 million households in the US that have only a mobile broadband service, which includes more than three million households that have never had a home internet subscription. “High cost is the most prominent issue driving households to cut the cord and go mobile only, although service-related issues, from slow speeds to poor customer experience, also contribute,” said Kristen Hanich, Senior Analyst, Parks Associates.

24% of US broadband households with fixed broadband service likely to upgrade in the next six months

In the third quarter of 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace with the increased demand, in Q3 2020, 24% of fixed broadband households reported plans to upgrade their speed in the next six months, compared to 18% in 2Q 2020. “Broadband upgrade plans indicate many households see some COVID-19-related changes as permanent,” said Steve Nason, Research Director, Parks Associates.